Senior Strategist – Strategic, Creative

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the comprehensive development of campaign strategies, encompassing audience profiling, creator selection, content formats, messaging, and performance KPIs.

• Collaborate across departments to develop engaging platform-native campaign concepts that resonate with brand voice and commercial objectives.

• Craft high-quality briefs and strategic presentations that motivate both clients and creators.

• Establish and refine success measurement frameworks encompassing CPV, ER, and platform-specific KPIs.

• Leverage first-party, platform, and audience data to guide targeting, creative direction, and optimization efforts.

• Collaborate with Paid Media and Client Solutions teams to analyze results and provide strategic recommendations.

• Conduct cultural listening, market research, and trend tracking within the beauty sector.

• Convert emerging insights into actionable campaign concepts and brand opportunities.

• Assist in new business initiatives by providing trend insights and points of view for presentations, pitches, and proposals.

• Participate in client meetings to present strategic recommendations and clarify the rationale behind campaign decisions.

• Work alongside Account and Campaign Leads to address briefs and adapt campaign strategies based on feedback.

• Serve as the strategic lead for your client portfolio, fostering relationships based on value and transparency.

⛳️ Requirements

• 4–6 years of experience in strategy, planning, insights, or branded content, preferably within a creator, beauty, or social-first brand.

• Familiarity with implementing or utilizing AI tools in your work processes.

• Extensive knowledge of platform behaviors, content formats, and the creator economy, particularly on TikTok, Instagram, and YouTube.

• Profound understanding of TikTok culture, trend cycles, and audience behavior specific to the platform.

• Outstanding skills in brief writing, storytelling, and presentations.

• Strong client-facing presence with the ability to confidently articulate ideas and propel strategy forward.

🏝️ Benefits

• We operate as a remote-first team, providing the flexibility to work from any location that suits you best.

• Enjoy 25 days of PTO plus bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year.

• Access an annual Learning & Development budget to enhance your skills.

• Participate in an annual bonus scheme to acknowledge exceptional work.

• Receive healthcare coverage for team members based in the US.