Creative Strategist

This is a fully remote position, open to applicants in New York.

📋 Description

• Analyze Meta and Google advertising performance metrics on a daily basis.

• Determine which hooks are becoming less effective, which formats are maintaining engagement, and which audiences are becoming oversaturated.

• Convert insights into well-structured creative briefs.

• Develop and prioritize a testing roadmap in collaboration with media buyers.

• Provide briefs to designers, video editors, copywriters, and user-generated content (UGC) creators.

• Monitor UGC trends across TikTok and Instagram platforms.

• Refine existing UGC concepts based on performance analytics.

• Craft UGC-style scripts that resonate with authentic voices.

⛳️ Requirements

• A minimum of 3 years of experience in creative strategy, performance marketing, or a closely related field.

• Proven track record in writing structured creative briefs, rather than mood boards.

• Direct-to-consumer (DTC) or e-commerce experience is highly preferred.

• Ability to thrive in a remote, fast-paced agency setting while managing multiple client accounts and collaborating with external creative partners.

• Excellent written communication skills.

• Practical experience in UGC scriptwriting, preferably with a portfolio showcasing scripts that have been produced into advertisements.

• Proficient in using Meta Ads Manager and generating reports in Google Ads.

🏝️ Benefits

• Paid time off (PTO).

• Paid holidays.

• Flexible Fridays.