Creative Strategist Lead

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels.

• Develop concepts and briefs for user-generated content (UGC), influencers, Motion Graphics, and Playable content that drive conversions.

• Guide and mentor a small team of strategists, copywriters, and video editors while upholding high creative standards.

• Craft scripts and outline storyboards for video content, collaborating with both in-house teams and external creators.

• Collaborate with media buyers to evaluate performance data and transform insights into subsequent creative iterations.

• Establish effective frameworks and curate a library of high-performing angles, hooks, and creative strategies.

⛳️ Requirements

• Demonstrated experience in creative strategy at a performance-focused agency or in-house team with quantifiable outcomes.

• Extensive knowledge of UGC and influencer marketing – understanding how to leverage these as performance drivers, not merely brand tactics.

• Proficient scriptwriting abilities and comfort in developing video content from initial concept to final production.

• Strong data literacy – key performance indicators such as CTR, CPI, ROAS, hook rates, and retention curves should be second nature.

• Experience in team leadership with the capability to operate independently without constant supervision.

• Flourishes in dynamic environments where project briefs are subject to change and continuous iteration is the norm.

🏝️ Benefits

• Competitive compensation.

• Budget and freedom to explore innovative ideas.