Senior Strategist, CRM Analytics & Insights

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Spearhead the delivery of CRM analytics and insights for the OnStar brand.

• Evaluate the impact of CRM activations and propose optimization strategies throughout the customer lifecycle.

• Assess the influence of CRM on lifecycle engagement, retention, and conversion rates.

• Track campaign performance and pinpoint areas for improvement.

• Transform CRM insights into strategic, consultative recommendations.

• Convey complex analytical narratives as actionable metrics.

• Cultivate cross-functional relationships with stakeholders to prioritize marketing inquiries and establish measurement objectives.

• Supervise and assist brand strategists by reviewing their outputs and offering constructive feedback.

• Collaborate with data science, engineering, and Marketing Technology teams on data needs, quality, accuracy, and CRM metrics.

• Integrate email, app, website, and outbound marketing data for automated reporting, actionable insights, and closed-loop measurement.

⛳️ Requirements

• Bachelor’s degree in Analytics, Data Science, Marketing, Business, Statistics, Applied Mathematics, or a related area.

• Minimum of 6 years of experience in owned media, web analytics, CRM analytics, customer lifecycle analytics, or a similar field.

• Profound knowledge of CRM reporting and measurement frameworks.

• Capability to synthesize data and insights from various sources and present a comprehensive, actionable viewpoint.

• Experience in managing analytics projects, including project timelines, ad hoc requests, and the implementation of new analytics capabilities.

• In-depth understanding of email service providers along with related optimization and analytical tools.

• Strong familiarity with marketing automation platforms and CRM systems.

• Extensive experience with Tableau or Power BI; Excel, Databricks, or Snowflake; SQL, Python, or R; and Adobe Experience Platform, Adobe Analytics, or Adobe Customer Journey Analytics.

• Proficiency in statistical methods and experimentation techniques.

• Experience in developing structured and logical frameworks for defining problems, analyzing data, deriving insights, and making actionable recommendations.

• Exceptional written, verbal, presentation, and interpersonal capabilities.

• Ability to work autonomously and proactively while guiding strategy and collaborating with stakeholders.

• PMP certification is preferred.

• A Master’s or MBA degree in a quantitative discipline is preferred.

• Must not require GM immigration sponsorship now or in the future.

🏝️ Benefits

• Bonus potential through an incentive pay program based on company performance, job level, and individual contributions.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Health Savings Account.

• Flexible Spending Accounts.

• Retirement savings plan.

• Sickness and accident benefits.

• Life insurance.

• Paid vacation and holidays.

• Tuition assistance programs.

• Employee assistance program.

• GM vehicle discounts.

• Remote work arrangement.

• Potential eligibility for relocation benefits.