Senior Specialist, Data Science – Marketing Intelligence

This is a fully remote position, open to applicants in Germany.

📋 Description

• Examine purchasing behaviors, patterns, and customer demographics to create campaign concepts and customer engagement strategies.

• Formulate data-driven selection criteria and automated communication workflows.

• Oversee customer outreach through email, print, digital advertising platforms, and direct sales efforts.

• Assess response rates, conversion metrics, and channel performance.

• Review campaign success and provide targeted actionable recommendations.

• Collaborate closely with E-Commerce, Sales, Key Account Management, the Campaign Team, IT, and Data Engineering.

• Manage external data and address service providers effectively.

• Guarantee data integrity and adherence to data protection laws.

• Record selection criteria and analytical methodologies.

• Continuously enhance processes, techniques, and tools.

⛳️ Requirements

• Proficient in German, both written and spoken (minimum C1 level).

• Strong data skills with confidence in managing large datasets, segmentation strategies, statistical models, and basic machine learning concepts.

• Skilled in programming languages such as SAS, SQL, or Python.

• Experience with major marketing automation platforms like Adobe Campaign, Salesforce Marketing Cloud, or SAP Marketing.

• Proven track record in managing data-driven B2B direct marketing campaigns.

• Familiarity with the unique attributes of print and digital marketing channels.

• Exceptional numerical and analytical abilities.

• Capacity to quickly comprehend and critically evaluate complex data, translating it into clear, actionable insights.

• Organized and self-driven work style.

• Good judgment in prioritizing tasks.

• Reliable work ethic with a strong emphasis on quality while handling multiple campaigns simultaneously.

🏝️ Benefits

• Fully flexible and independent remote working options.

• Balanced work hours to promote a healthy work-life integration.

• Assistance in establishing an efficient home office setup.

• A multi-week onboarding process to help you acclimate to your responsibilities.

• Opportunities for individual training and professional development, both internally and externally.

• A culture of open communication, allowing you to share your ideas.

• 30 days of paid annual leave.

• Regular team events to enhance team cohesion.

• Company pension plan for a secure future.

• Company bike leasing initiative.

• Attractive employee discounts.

• Urban Sports membership.

• And much more.