Senior Social Media Strategy – Growth Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform overarching priorities into detailed project plans that include stakeholders, timelines, deliverables, and success metrics.

• Take ownership of selected initiatives from their initial concept through to launch, optimization, and handover.

• Facilitate collaboration across social publishing, brand development, video production, and platform expansion.

• Ensure visibility across all active projects, including deadlines, obstacles, and subsequent actions.

• Develop workflows, documentation, and reporting mechanisms to enhance consistency and accountability.

• Formulate and implement expansion strategies for GAMURS brands on platforms like Instagram, TikTok, YouTube, and X.

• Identify potential brands, target audiences, and content formats suitable for each platform.

• Create platform-specific strategies and launch new social accounts, brands, and content formats.

• Develop repeatable systems for scaling successful concepts across various platforms and brands.

• Establish positioning, target audiences, content pillars, and recurring formats for new social brands.

• Collaborate with the Head of Video on concepts, recurring formats, series, and content franchises.

• Contribute to the ideation process, scripting, hooks, titles, thumbnails, and content packaging.

• Translate concepts into briefs for creators, editors, and Social Media Managers.

• Produce initial examples or prototypes for team handover and scaling.

• Monitor performance across platforms, brands, projects, and content formats.

• Develop testing plans and convert audience data into actionable recommendations.

• Share insights and enhance underperforming projects or content formats.

• React to relevant trends, news, and audience opportunities when hands-on execution is necessary.

• Provide updates regarding project progress, performance, risks, insights, and next steps.

⛳️ Requirements

• Extensive experience in growing organic audiences for social-first media brands.

• Strong proficiency across multiple platforms, particularly Facebook, Instagram, TikTok, YouTube, and X.

• Ability to convert loosely defined ideas into actionable projects with measurable results.

• Strong project ownership and operational follow-through in a dynamic environment.

• Capable of creating content, in addition to managing personnel or formulating strategies.

• Experience in launching new social brands, accounts, platforms, or content formats.

• Solid understanding of internet culture, entertainment, gaming, fandom, and trend-driven publishing.

• Experience in developing video concepts, scripts, hooks, titles, thumbnails, or recurring formats.

• Strong creative judgment and analytical skills in assessing performance.

• Competence in coordinating work across multiple teams, stakeholders, and functional areas.

• Familiarity with analytics and reporting tools to evaluate performance and guide decisions.

• Excellent written communication skills with the ability to produce clear plans, briefs, and updates.

• Highly organized, proactive, and comfortable working independently within a remote team.

• Experience in a social-first media company or digital publishing environment is highly desirable.

• Strong knowledge of Facebook organic publishing and monetization is highly desirable.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible working hours and remote work opportunities.

• Access to professional development and training programs.

• Collaborative and inclusive work environment.

• Opportunities for career advancement within the company.