Senior Social Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance Boldin’s social media presence.

• Oversee and implement postings across platforms such as YouTube, Facebook, Instagram, TikTok, X, and LinkedIn.

• Create and manage a comprehensive content calendar that aligns with the brand, product, and growth objectives.

• Maintain consistency in voice, tone, and messaging throughout all channels.

• Develop high-performing, shareable content that resonates with the audience.

• Craft and produce posts that educate, inspire, and encourage dialogue.

• Simplify financial concepts into engaging, culturally relevant content.

• Recognize and capitalize on trends, formats, and narratives that promote virality.

• Collaborate with video and design teams to produce captivating short-form and long-form content.

• Actively engage with comments, conversations, and community interactions.

• Foster a sense of community participation rather than mere broadcasting.

• Monitor and enhance key metrics such as follower growth, engagement rates, reach, shares, and saves.

• Experiment and iterate on formats, hooks, timing, and messaging to optimize performance.

• Provide weekly, monthly, and quarterly reports detailing traffic and funnel performance for social channels.

⛳️ Requirements

• At least 4 years of experience in social media, content, or growth-focused roles.

• Demonstrated history of growing and managing social media accounts with quantifiable results.

• Experience in creating or directing high-impact content across various platforms.

• Excellent writing and storytelling skills.

• Background in video content production (short-form and/or YouTube).

• Profound knowledge of social analytics and performance enhancement techniques.

• Strong understanding of personal finance and retirement planning, or a willingness to quickly acquire expertise.

• Ability to collaborate effectively across different teams and functions.

• Comfortable utilizing AI tools to improve content creation and workflow efficiency.

🏝️ Benefits

• Health insurance.

• Flexible work arrangements.

• Opportunities for professional development.