Senior Social Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Generate engaging content at a high volume and pace: Conceptualize, produce, and publish top-notch, platform-specific content across various formats — including short-form videos, graphics, written copy, carousels, live moments, and more — leveraging storytelling strategies from consumer brands, sports media, and political campaigns to infuse contemporary cultural relevance into cybersecurity.

• Lead cross-functional content strategy: Serve as the subject matter expert and primary business partner for demand generation, field marketing, threat intelligence, product marketing, talent brand, and other teams — translating their goals into social content that delivers measurable performance.

• Engage with the community: Interact with customers, partners, and security influencers on SentinelOne's channels as well as within the wider social media landscape.

• Foster experimentation and growth: Remain updated on emerging social media tactics, best practices, and new platform features; draw inspiration from successful strategies in sports, consumer sectors, and political social media to discover and test innovative methods for expanding SentinelOne's audience and enhancing community engagement.

• Analytics and reporting: Collaborate with communications leadership and the social media team to define meaningful performance metrics and assess ongoing tactics alongside specific campaigns.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Media, or a related discipline.

• 3–5 years of experience in social media, content development, or digital media — preferably with exposure to consumer brands, sports media, political communications, or entertainment.

• Demonstrated expertise as a proactive content creator: capable of shooting, editing, writing, and publishing independently without reliance on an agency or production team.

• In-depth knowledge of what drives content engagement on LinkedIn, X/Twitter, Instagram, YouTube, Reddit, and TikTok — encompassing platform-specific formats, algorithms, and audience behavior.

• Knowledge and experience in cybersecurity are advantageous — but we equally value your ability to distill complex concepts into content that resonates with viewers and readers.

• Outstanding copywriting and storytelling abilities, with versatility across various tones (authoritative, engaging, human, urgent).

• Proficient in social media management tools (e.g. Sprout, Sprinklr, Khoros) as well as content creation tools and AI applications.

• Comfortable leading and collaborating across cross-functional initiatives involving marketing, product, partnerships, HR, IR, and other teams.

• Highly organized, self-motivated, and capable of managing multiple projects simultaneously without compromising quality or speed.

🏝️ Benefits

• Restricted Stock Units (RSUs)

• Employee Stock Purchase Plan (ESPP)

• Flexible time off

• Paid company holidays and paid sick leave

• Gender-neutral parental leave

• Grandparent leave

• Medical, dental, and vision coverage

• 401(k) retirement plan with company match

• Life and disability insurance

• Health and dependent care FSA

• Voluntary benefits (hospital, accident, critical illness)

• Employee Assistance Program (EAP)

• ARAG pre-paid legal services

• Nationwide pet insurance

• Cancer Care program

• Global business travel medical insurance

• Home office allowance

• Mobile phone reimbursement

• Wellness coach

• Wellness/gym reimbursement

• Fertility coverage

• Adoption & surrogacy reimbursement