Senior SEO Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Take ownership of and implement thorough on-page, technical, and off-page SEO strategies.

• Perform extensive keyword research that aligns with buyer intent, various stages of the customer journey, and business objectives.

• Assess and enhance website content, landing pages, and site architecture to boost rankings and user experience.

• Detect and address technical SEO challenges, including issues related to crawlability, indexing, page speed, and Core Web Vitals.

• Create and execute backlink growth strategies through outreach efforts and partnerships.

• Collaborate with marketing teams to develop SEO-focused content strategies, including blogs, landing pages, and resource hubs.

• Enhance internal linking, calls-to-action (CTAs), and user pathways to increase conversions from organic traffic.

• Elevate search visibility for high-intent audiences and enhance qualified pipeline generation.

• Monitor rankings, website traffic, and SEO key performance indicators (KPIs) using tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.

• Analyze SEO performance using GA4 and conversion analytics.

• Provide regular performance reports that include actionable recommendations aligned with business outcomes.

⛳️ Requirements

• 3–5+ years of practical SEO experience.

• Demonstrated success in driving organic traffic growth and achieving measurable business results (leads, revenue, conversions).

• Strong expertise in technical SEO, including site architecture, schema, indexing, and performance optimization.

• Advanced skills with SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.

• Experience utilizing Google Analytics (GA4) and conversion tracking methodologies.

• Capability to convey SEO insights effectively to both technical and non-technical stakeholders.

• Preferred: Experience in B2B, marketplace, or lead generation environments.

• Familiarity with content management systems (CMS) like Webflow, HubSpot CMS, or Payload.

• Basic knowledge of HTML and CSS.

• Experience working collaboratively with developers on technical SEO implementations.

• Understanding of content strategy and editorial planning.

🏝️ Benefits

• Work remotely from any location within LATAM.

• Compensation provided in USD.

• Become a part of a marketing team focused on growth.

• Have a direct impact on lead generation and overall business growth.

• Collaborate across different functions with product and marketing leaders.