Senior SEO Specialist

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Responsible for SEO initiatives, deliverables, and performance enhancement.

• Conduct technical site audits and maintain SEO technical aspects as outlined in the proposed SEO strategy.

• Regularly monitor performance and website issues using Analytics and various Marketing Tools.

• Align goals with key SEO KPIs and customer engagement metrics.

• Thoroughly conduct keyword research and competitor analysis.

• Assist account managers and convey the effects of search marketing to clients.

• Aid in new business efforts through proposals and market research.

• Develop data-driven SEO content strategies for GPC clients; share SEO insights and expertise with clients.

• Create presentations to support strategic search optimization consulting.

• Oversee, create, and summarize monthly SEO reports.

• Facilitate all SEO-related activities.

• Manage internal linking and outreach tasks to enhance site performance.

• Supervise and validate freelancer outputs to ensure they meet the highest standards.

• Keep a close eye on new Google guidelines and updates.

• Review articles for SEO quality assurance; suggest relevant content optimizations for maximum impact.

• Support the Head of Search and Managing Director APAC with new business needs and major projects.

• When necessary, oversee the time management and quality of freelancers and junior team members.

• Collaborate with the project management team to enhance processes and resource management.

• Activate and integrate paid ads (text and banners).

• Launch PPC campaigns and manage/optimize campaign expenses, including estimating costs, reconciling discrepancies, and monitoring the budget.

• Track budget and bids to achieve better ROI.

• Participate in keyword selection and audience targeting.

• Combine SEO and PPC strategies for budget efficiency and performance improvement.

⛳️ Requirements

• Minimum of 5 years’ experience in the SEO industry.

• Experience in a similar role within an agency setting is highly desirable.

• Strong understanding of the latest SEO techniques and algorithm updates.

• Proficient in Google Webmaster Tools, Google Analytics, AdWords, SEMRUSH, Botify, and other keyword research and competitor analysis tools.

• Demonstrated success in delivering high-performance SEO strategies for various clients.

• Experience in developing effective outreach strategies.

• Familiarity with WordPress and other CMS platforms.

• Strong HTML and CSS skills.

• Exceptional presentation and reporting abilities.

• Capacity to work independently with minimal supervision.

• Strong team management capabilities.

• Excellent communication and client-facing skills.

🏝️ Benefits

• Options for remote work.