Senior SEO, GEO Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of and implement plancraft's global SEO and GEO strategy to foster sustainable organic growth.

• Spearhead the technical SEO roadmap by pinpointing optimization opportunities and performing audits.

• Create and execute a scalable content strategy, which encompasses keyword research and content optimization.

• Establish and execute international SEO strategies in collaboration with Country Managers.

• Evaluate, analyze, and continually enhance SEO and GEO performance through well-defined KPIs.

• Collaborate closely with teams in Product, Product Marketing, Brand & Content, Website, and Performance Marketing.

• Serve as plancraft's expert in SEO, GEO, and AI search, proactively discovering new opportunities.

⛳️ Requirements

• Over 5 years of practical SEO experience with a strong focus on technical SEO, international SEO, content strategy, and on-page optimization, preferably within the B2B SaaS sector.

• Practical experience in enhancing visibility on AI-driven search platforms and Generative Engine Optimization (GEO).

• Advanced proficiency with tools like Google Search Console, Google Analytics 4, Semrush, and Screaming Frog.

• Strong analytical skills with the ability to convert data into quantifiable business outcomes.

• Experience in crafting SEO-driven content strategies based on keyword research, topic clustering, and user search intent.

• Excellent stakeholder management and communication abilities across various cross-functional teams.

• A strong sense of ownership and a passion for experimentation, continuous learning, and optimization.

• Proficient communication skills in both English and German (C1/C2 level).

🏝️ Benefits

• Team Spirit: We’re motivated by passion, commitment, and a common mission.

• Ownership: You’re encouraged to take charge from the very first day.

• Learning & Growth: We invest in your personal and professional advancement.

• AI Enablement: Our internal tools and processes are designed with AI integration.

• Tech & Tooling: You’ll be provided with a MacBook, premium headphones, and all other necessary resources.

• Flexibility: Whether you prefer a hybrid model or on-site work — you choose the environment where you thrive.

• Recharge: We offer 30 vacation days annually, plus December 24th off.

• Mobility: You can lease a "JobRad" (Bike) and receive a subsidized "Deutschlandticket" or "BahnCard".