Senior SEO Content Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Perform comprehensive keyword research, semantic clustering, analysis of search intent, and evaluation of SERP;

• Execute competitor analyses to uncover strategic positioning opportunities;

• Identify and address keyword cannibalization, recommending consolidations and optimizations;

• Drive content re-optimization projects informed by performance data;

• Create strategic content briefs along with detailed production guidelines;

• Assess content with a focus on technical aspects (SEO, scannability, intent, and SERP performance);

• Formulate strategies that align with GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization);

• Track organic metrics and suggest ongoing data-driven improvements;

• Develop strategic plans and concise executive reports that link SEO to business results;

• Assist in the advancement of team processes, methodologies, and quality standards.

⛳️ Requirements

• Demonstrated experience in planning, producing, and optimizing content driven by SEO;

• Proficient in keyword research, competitor analysis, and understanding SERP dynamics;

• Practical experience with studies on cannibalization, content re-optimization, and content structure;

• Familiarity with GEO/AEO strategies and trends in AI-mediated search;

• Strong analytical abilities to convert data into actionable insights and strategic choices;

• Experience in crafting reports and presentations for executive stakeholders;

• High degree of organization, independence, and accountability, capable of prioritizing and managing multiple tasks;

• Critical thinking, meticulous attention to detail, and effective communication with multidisciplinary teams.

🏝️ Benefits

• An environment that encourages knowledge sharing and networking with partners and clients;

• Potential access—subject to hiring or partner interest—to content, workshops, and market events organized or recommended by Macfor;

• Recommendations for literature and established methodologies to enhance service delivery;

• The freedom to propose solutions, engage in strategic discussions, and offer suggestions across management, technology, growth, and marketing domains;

• Complete autonomy in selecting methods and strategies to achieve contracted deliverables;

• An opportunity to initiate new projects and advance professionally.