Senior SEO Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Identify requirements and design Datamarts in line with established best practices.

• Oversee and enhance brand visibility across conventional search engines and AI platforms (ChatGPT, Gemini, etc.).

• Develop prompts for analyzing visibility, performance, and citations.

• Formulate content strategies focused on AEO/GEO.

• Examine logs and behavior of AI bots.

• Create and execute optimization tests and experiments.

• Report on AI visibility metrics and their impact on business.

• Assess and utilize potential internal and external data sources of the company.

• Outline company processes and design/build business dashboards and KPIs.

• Accountable for constructing dashboards utilizing tools like Data Studio, Power BI, and others.

• Conduct keyword research and analysis aligned with client strategies.

• Suggest enhancements and optimize dashboards for various devices (desktop, mobile, and tablet).

• Engage in the formulation of policies and procedures for data collection and analysis.

• Provide training on the utilization of dashboards and BI tools for both internal and external clients.

• Oversee the creation and maintenance of unified data repositories (Data Lake, Data Warehouse, and similar).

• Manage BI architecture projects and advanced data extraction and processing procedures.

• Lead initiatives based on predictive analysis, big data, customer data cross-referencing, and statistical analysis.

• Responsible for gathering and analyzing requirements.

• Advocate for market research to support various business areas.

⛳️ Requirements

• Bachelor’s degree is a must.

• Extensive experience in technical SEO and content.

• Familiarity with AEO/GEO or AI Search.

• Strong analytical capabilities (data, logs, and metrics).

• Proficient with SEO tools and AI platforms.

• Excellent content structuring abilities.

• Advanced knowledge of GA4.

• Experience with data acquisition tools such as Supermetrics.

• Data Analytics experience (analysis strategy).

• Expertise in BI tools and their query/language environments (Power BI, Tableau, Google Data Studio, and similar).

• Proven track record with data and the development and implementation of KPIs.

• Proficient in database tools (SQL, Oracle, and similar).

• Understanding of data storage architectures (On-Premises, Cloud).

• Experience in implementing automated processes.

• Proficient in English at an advanced level.

🏝️ Benefits

• Meal allowance and/or food vouchers for groceries and meals.

• Medical and dental coverage for you and your family.

• Pharmacy discount program for medications.

• Childcare assistance according to company policy.

• Gym membership partnerships to promote physical activity.

• Collaboration with SESC for various cultural and leisure activities.

• Partnerships for language studies, technology training, and online course platforms.

• Payroll-deductible loans with favorable rates, plus a financial education program.

• Corporate University offering learning paths in technology, soft skills, market trends, and more.

• Employee referral program with potential bonuses and incentives.

• Group life insurance.