Senior SEM Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and lead the global paid search strategy across platforms such as Google Ads, Microsoft Ads, and emerging search engines.

• Create and sustain a paid search roadmap that aligns with both Self-Serve and Sales-Assist KPIs concurrently.

• Navigate the complexities of B2C purchasing behavior alongside B2B buying cycles.

• Spearhead the advancement of paid search strategy as 1Password expands into new markets and product offerings.

• Manage the entire campaign lifecycle, including keyword strategy, audience segmentation, bid management, ad copy development, and landing page alignment.

• Propel continuous optimization across metrics such as CAC, ROAS, MQL volume, pipeline contribution, and LTV signals.

• Establish and oversee a comprehensive experimentation program.

⛳️ Requirements

• A minimum of 7 years of practical experience in paid search / SEM within a B2B SaaS or combined B2C/B2B setting.

• Demonstrated expertise in managing paid search in both a PLG/self-serve and a sales-assisted context.

• Proven history of handling substantial budgets with direct responsibility for pipeline and revenue results.

• Experience in developing and scaling experimentation initiatives within paid search.

• Expert-level knowledge of Google Ads, Microsoft Ads, SA360, and GA4.

• Strong understanding of B2B attribution and Salesforce-integrated reporting.

• Actively employs AI tools to enhance workflow and create more efficient processes.

• Highly analytical, able to connect search metrics to business results.

• Excellent communicator capable of influencing senior stakeholders.

• Comfortable working at both strategic and executional levels.

🏝️ Benefits

• Health benefits

• Dental benefits

• 401k

• Generous paid time off

• Equity grant

• Participation in incentive programs