Senior SEA Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Plan, execute, and manage Google Shopping & Search and Bing campaigns from start to finish, encompassing strategy and daily optimization.

• Strategically enhance and expand the paid search advertising channel, influencing its long-term strategy.

• Assume complete accountability for substantial advertising budgets, managing expenditures as if they were your own.

• Optimize the search & shopping campaign portfolio comprehensively: including structure, bidding, audiences, feeds, and copywriting.

• Analyze performance metrics, extract insights, and convert them into actionable optimization strategies.

• Own the annual budget plan along with the KPI framework; communicate results and strategies to senior stakeholders.

• Lead A/B and multivariate testing initiatives, translating findings into sustainable improvements.

• Work closely with Analytics, Data, Pricing, and Country Management teams to ensure campaign relevance and accurate measurement.

• AI & Automation: We actively promote the use of AI tools, scripts, and automation to amplify your impact. If you have developed intelligent workflows or experimented with LLMs in a marketing context, we want to hear your ideas!

⛳️ Requirements

• Over 5 years of practical SEA / Performance Marketing experience, with demonstrated ownership of large-scale Shopping and Search campaigns.

• In-depth knowledge of Google Ads (Search & Shopping), Bing Ads, Google Merchant Center, and feed optimization — familiarity with tools like ProductsUp is advantageous.

• Strong analytical mindset: you thrive on data, enjoy uncovering patterns, and understand how to act on them effectively.

• Proficient in Excel / Google Sheets; comfortable working with attribution models and web analytics (GA4, etc.).

• Fluency in English is essential; German proficiency is a significant advantage and will enhance your position within our team.

🏝️ Benefits

• Corporate pension plan: We provide a company pension scheme and have a dedicated external consultant to offer you the best guidance and advice.

• Personal development: We encourage your professional growth! We support your leadership development through various internal and external training opportunities.

• Mental Health: Receive prompt and professional assistance from psychologists at nilo if you feel overwhelmed in your personal or professional life. This service is anonymous and free of charge.

• Mobility: We offer our employees a fully funded Deutschland Ticket that can be utilized at any time.

• Vacation: Enjoy 30 days of paid vacation annually (plus an additional day on Rosenmontag) and the option to take up to 10 days of unpaid vacation after one year of employment with us.

• Sports: Stay healthy. Benefit from a membership (M) package at Urban Sports Club, giving you access to a wide range of sports offerings.

• Employee discount: Receive a 10% discount on all over-the-counter, beauty, and personal care products in our online store, along with a 20% discount on nu3.

• Redcare events: We foster team building through creative team events and celebrate our achievements together at regularly scheduled parties.