Senior Salesforce Marketing Cloud Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Advanced Configurations: Create intricate automations, integrate multicloud solutions (Sales, Service, CDP, UCP), and utilize APIs through Marketing Cloud Connect;

• Einstein and AI: Deploy Einstein Engagement Scoring, Recommendations, and implement predictive personalization within customer journeys;

• Optimization and Troubleshooting: Conduct A/B and multivariate testing, identify issues in automations, and manage high-volume campaigns effectively;

• Data Architecture: Design sophisticated Data Extensions, write SQL queries in Query Studio, and establish strategies for data unification in the CDP;

• Strategic Analysis: Generate custom reports, dashboards, and provide insights based on cross-channel analytics;

• Training and Mentoring: Mentor junior and mid-level analysts, produce documentation, and conduct training on SFMC functionalities;

• Innovation: Keep abreast of the latest Salesforce releases.

⛳️ Requirements

• Advanced SFMC: Expertise across all studios (Journey, Automation, Mobile, Advertising), including Einstein, AMPscript, SSJS, and APIs;

• Integrations: Familiarity with Marketing Cloud Connect, CDP, Sales/Service Cloud; experience working in Scrum environments;

• Analytics: Proficient in advanced SQL, BI tools, and Google Analytics;

• 4+ years of experience with SFMC, demonstrating a successful history in enterprise-level projects.

🏝️ Benefits

• Certifications: Marketing Cloud Developer/Consultant, Einstein Specialist (mandatory)