Senior Regional Marketing Manager – Americas

📋 Description

• Formulate and implement detailed regional marketing strategies aimed at generating pipeline growth, enhancing current accounts, and optimizing territory performance.

• Ensure alignment of regional initiatives with corporate campaigns, product focuses, and sales goals.

• Analyze market trends and competitive landscapes within the cybersecurity sector to continually enhance and refine field programs.

• Execute integrated marketing campaigns utilizing email, digital channels, LinkedIn, and Account-Based Experience (ABX) strategies.

• Collaborate with content and digital teams to customize messaging and resources for regional and partner-led initiatives.

• Lead 1:1 and 1:few ABX efforts to strengthen engagement with buying groups in key accounts.

• Organize and manage Armis-branded executive events, regional programs, partner co-marketing efforts, and third-party industry conferences.

• Provide high-touch experiences that foster relationships and stimulate demand.

• Oversee the entire execution process, ensuring smooth logistics, coherent messaging, and measurable impact on the pipeline.

• Work alongside regional sales leaders to identify key accounts and create marketing programs based on accounts and territories.

• Collaborate with partner and alliance teams to devise joint initiatives that broaden reach and enhance co-selling opportunities within our partner ecosystem.

• Develop scalable and repeatable regional programs that reinforce Armis’ positioning in cyber exposure management across IT, OT, IoT, healthcare, and cloud domains.

• Set clear KPIs linked to pipeline creation, influence, and acceleration.

• Monitor the performance of campaigns and events, utilizing data-driven insights to refine strategies and optimize ROI.

• Manage regional marketing budgets prudently, ensuring alignment with pipeline impact.

• Act as the primary marketing liaison for the Americas Sales team, ensuring alignment on pipeline targets and regional priorities.

⛳️ Requirements

• Minimum of 5 years experience in field marketing, regional marketing, or demand generation in the B2B technology sector (cybersecurity preferred).

• Demonstrated ability to achieve measurable pipeline impact through regional and partner marketing initiatives.

• In-depth understanding of enterprise sales cycles, ABM/ABX strategies, and executive engagement.

• Experience collaborating closely with sales leadership and cross-functional teams.

• Proficient in marketing automation platforms (Marketo), Reporting tools (DOMO), CRM systems (Salesforce), and ABM tools (e.g., 6sense, LinkedIn Campaign Manager).

• Strong analytical capabilities with a history of measuring pipeline influence and marketing ROI.

• Exceptional project management and organizational abilities.

• Effective and confident communicator with a collaborative, solutions-focused mindset.

🏝️ Benefits

• Comprehensive health benefits

• Discretionary time off

• Paid holidays

• Monthly "me days"

• Highly inclusive and diverse workplace