Senior Regional Marketing Lead – DACH

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the DACH marketing strategy aimed at pipeline generation, revenue impact, and ARR growth.

• Develop and execute integrated inbound and outbound marketing campaigns.

• Lead the regional outbound operations alongside SDR/BDR teams, focusing on targeting, messaging, sequences, and campaign initiatives.

• Create inbound marketing programs encompassing content, nurturing, SEO, and paid advertising channels.

• Collaborate with Sales to identify and refine target accounts based on ICP fit, intent, engagement, and pipeline potential.

• Leverage account, intent, firmographic, and technographic data to prioritize key focus areas.

• Experiment with multi-threading, trigger-based outreach, and intent-driven campaigns.

• Enhance messaging, channels, and campaigns by analyzing conversion and pipeline performance.

• Manage the DACH marketing budget and allocate resources based on effectiveness.

• Strategically utilize industry events, executive roundtables, and customer gatherings.

• Collaborate with Growth Marketing on paid LinkedIn efforts, retargeting, search, and other marketing channels.

• Partner with Customer Marketing and Customer Success to create customer references, advocates, and case studies.

• Work together with Sales, SDR/BDR leadership, Product Marketing, Demand Generation, and RevOps.

• Adapt global campaigns and messaging to suit the DACH region.

• Ensure visibility and actionability of campaign, pipeline, and revenue data.

• Take responsibility for reporting on regional pipeline, account engagement, conversion, and marketing-sourced/influenced revenue.

• Establish regional targets and forecast performance metrics.

• Review results with Sales and Marketing leadership and adjust investment strategies accordingly.

• Conduct structured experiments, evaluate outcomes, and scale successful strategies.

⛳️ Requirements

• Over 7 years of experience in B2B field marketing, demand generation, growth marketing, or a similar capacity.

• Demonstrated success in managing both inbound and outbound marketing campaigns.

• Proven history of creating measurable pipeline and revenue outcomes.

• Experience in overseeing a regional go-to-market strategy.

• Ability to manage and allocate a marketing budget based on performance metrics.

• Comprehensive understanding of B2B buyer journeys and demand generation processes.

• Strong analytical abilities with a proficiency in using data for funnel and commercial decision-making.

• Experience collaborating across functions with Sales, RevOps, Product Marketing, and Demand Generation teams.

• Confidence in presenting strategies, performance metrics, and recommendations to senior stakeholders.

• In-depth knowledge of the DACH market, including local buyer behaviors and business culture.

• Proficiency in both German and English.

• Comfort with using AI tools and willingness to experiment with them.

• Experience in B2B SaaS, cybersecurity, or other complex B2B sales environments is preferred.

• Familiarity with ABM concepts such as account tiering, account-level personalization, and intent-based targeting is a plus.

• Experience marketing within the cybersecurity, public sector, or other regulated industries in DACH is a nice-to-have.

🏝️ Benefits

• Flexible working hours.

• 33 vacation days.

• Access to Open Up.

• Corporate discounts.

• Virtual events.

• Team-building activities.

• Opportunities for local meet-ups.

• Provision of tech equipment.

• Referral bonuses.

• Dog-friendly headquarters.