Senior Programmatic Strategist

This is a fully remote position, open to applicants in Argentina, +3 more countries.

📋 Description

• Take charge of the execution, performance, and expansion of programmatic marketing services for intricate enterprise accounts.

• Manage reporting, campaign optimizations, client communications, programmatic deliverables, and workflows.

• Offer continuous insights and forward-thinking programmatic strategies to clients.

• Facilitate strategic collaborations with specialists, planning teams, marketing sciences, and account teams.

• Define the overall programmatic direction and align strategies with organizational objectives and industry best practices.

• Design and deploy programmatic campaigns across mobile, display, video, CTV, DOOH, and audio platforms.

• Supervise the onboarding of programmatic accounts and campaigns within DSPs.

• Identify audience segments and forge data partnerships to enhance targeting efforts.

• Cultivate relationships and negotiate with media vendors and networks.

• Act as the primary contact for programmatic communications, serving as a subject matter expert and client advisor.

• Provide strategic guidance and consultation tailored to clients’ businesses and industries.

• Integrate reporting APIs and enhance campaign performance through data-driven insights.

• Execute data integration strategies.

• Analyze campaign performance and track KPIs using advanced reporting tools.

• Present campaign insights and analyses to senior stakeholders.

• Support measurement methodologies and deliver strategic recommendations.

• Utilize AI technologies to improve and optimize business processes.

• Leverage Power Digital’s Nova ecosystem within the department.

• Achieve KPIs, including maintaining client churn below 10%, managing 7–8 enterprise-focused accounts, adhering to spend thresholds, meeting performance benchmarks, and ensuring 100% completion of client deliverables.

⛳️ Requirements

• Advanced proficiency in spoken and written English is required.

• 4+ years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead-generation firms.

• Strong business acumen with the ability to convert quantitative data into actionable insights and recommendations.

• Comprehensive understanding of digital marketing principles and strategies across mobile, display, video, OTT, CTV, and audio.

• Familiarity with ad creative best practices, including formats, specifications, and messaging across platforms.

• Proficient in audience targeting techniques, including demographics, behavioral targeting, and retargeting within programmatic environments.

• Exceptional communication, collaboration, and organizational abilities.

• Keen attention to detail in the setup, monitoring, and management of programmatic campaigns.

• Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems.

• Proven experience managing multiple projects from initiation to completion.

• A history of building effective working relationships and influencing key decision-makers.

🏝️ Benefits

• Equal Opportunity Employer.

• A people-first culture that values diversity, inclusion, and a wide range of backgrounds and experiences.

• No application, processing, or training fees at any stage of the recruitment or hiring process.