Senior Programmatic Operations – Trading Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of campaign setup, execution, optimization, and delivery across various DSPs such as Adform, Freewheel, Amazon DSP, StackAdapt, and more.

• Oversee pacing, budgets, and performance for US campaigns, covering BVOD, CTV, Display, DOOH, Audio, and Video.

• Optimize campaigns based on key performance indicators including VCR, CTR, CPA, ROAS, and reach/frequency metrics.

• Lead supply strategy efforts, including PMP curation, SPO, and collaboration with SSPs within the US ecosystem.

• Ensure adherence to best practices in trafficking, tagging, quality assurance, and brand safety standards (IAS, MOAT, DV).

• Address delivery issues, discrepancies between SSP/DSP, and technical challenges in campaign execution.

• Supervise campaign trafficking, tag implementation, and quality assurance processes.

• Collaborate with internal teams on pixel implementation, tracking setup, and attribution configuration (GTM, GA4, CAPI as applicable).

• Verify accuracy in campaign setup, naming conventions, reporting structures, and billing alignment.

• Maintain operational consistency across DSPs and US-based inventory partners.

• Analyze campaign performance using data from DSPs, GA4, and log-level data environments.

• Identify opportunities for optimization across audiences, inventory, bidding strategies, and creative assets.

• Provide clear, actionable insights to Account Managers to facilitate client communication.

• Assist in testing frameworks that encompass audience strategies, creative variations, and optimization of channel mix.

• Contribute to the rollout and enhancement of COOL Media’s AI-driven campaign solutions.

• Support automation efforts, workflow efficiencies, and operational best practices.

• Collaborate with product and tech teams on initiatives related to attribution, incrementality, and data integration.

• Stay informed about trends in US programmatic advertising, platforms, SSPs, and data partnerships.

• Work closely with Account Managers to ensure smooth campaign delivery and alignment with performance goals.

• Engage with trading, ad operations, analytics, and product teams.

• Mentor junior traders and assist in the upskilling of the team.

• Aid in the onboarding of new US clients from both operational and technical standpoints.

⛳️ Requirements

• Proven experience in managing US CTV/BVOD campaigns (e.g., Hulu, Peacock, Roku, Samsung TV Plus) is essential or highly beneficial.

• Must be willing to work during US Eastern Time hours (8am–6pm EST).

• A minimum of 8 years of hands-on experience in programmatic media buying and ad operations.

• Strong background in working with multiple DSPs (Adform, Xandr, DV360, The Trade Desk, Amazon DSP, Freewheel, etc.).

• Comprehensive understanding of BVOD, CTV, Display, DOOH, Audio, and OLV environments.

• Experience with GTM, GA4, pixel implementation, and tracking frameworks.

• In-depth knowledge of optimization levers, bidding strategies, and supply path optimization (SPO).

• Familiarity with log-level data and advanced reporting environments.

• Knowledge of DCO, dynamic creative, and attribution methodologies.

• Strong problem-solving skills with the capacity to troubleshoot technical and delivery-related issues.

• Highly organized, detail-oriented, and adept at managing multiple campaigns and deadlines.

🏝️ Benefits

• Competitive Salary

• Annual Performance Bonus

• Paid Time Off

• Flexible work schedule