Senior Programmatic Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Utilize your expertise to create intricate campaigns within The Trade Desk and other Demand-Side Platforms (DSPs) to achieve targeted outcomes.

• Oversee budgets and bidding strategies to optimize performance.

• Deliver insights related to digital campaign performance and reporting for both internal stakeholders and clients.

• Generate innovative ideas and implement strategies to enhance campaign performance, including account structure, bidding tactics, ad formats, and audience targeting.

• Ensure that Key Performance Indicators (KPIs) for campaigns are achieved while adhering to budget constraints, monitoring costs and return on investment (ROI).

• Assist in constructing and analyzing reports on campaign effectiveness, preparing summaries for sales teams to leverage in current and upcoming opportunities.

• Support team members with troubleshooting and effective communication.

⛳️ Requirements

• Minimum of 3 years of experience in digital marketing across DSPs, including display, video, audio, digital out-of-home (DOOH), streaming TV, omnichannel, and gaming.

• Preferred completion of The Trade Desk Edge Academy, along with familiarity with Koaki.

• Proven ability to produce analyses that progress from explaining "What happened" to "Why it happened," and ultimately to "What should be done."

• Proficient in Excel (including pivot tables, vlookup, index match, charts, etc.).

• Experience with Google Analytics, pixel setup and implementation, and Google Tag Manager.

• Strong team player.

• Excels in a fast-paced, high-volume environment.

• Capable of meeting multiple deadlines in a time-sensitive setting.

🏝️ Benefits

• Comprehensive Medical (Rx), Dental, and Vision Coverage.

• Health Savings Account with company contributions.

• Flexible Spending Account.

• Employer-funded life and disability insurance benefits.

• Paid parental leave benefits.

• Adoption and Surrogacy Benefits.

• 401(k) Plan, including matching and profit-sharing contributions.

• Employee Assistance Program.

• Optional benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and additional life insurance coverage.

• Paid Time Off, including Relocation PTO.