Senior Marketing Systems Associate

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main administrator and lead expert for Atwell’s marketing technology platforms, which encompass marketing automation, email marketing, CRM, analytics, reporting, intranet, and digital engagement tools.

• Oversee system performance, data integrity, integrations, user access, and the overall effectiveness of marketing and business development systems.

• Assess current marketing technology tools and platform capabilities to discover opportunities for enhanced functionality, automation, scalability, and cost savings.

• Handle vendor relationships, platform support requests, upgrades, documentation, governance standards, and best practices.

• Collaborate across various departments including Marketing, IT, Human Resources, Corporate Communications, Talent Acquisition, and others to facilitate technology implementation and rollouts.

• Promote user adoption through training, coaching, documentation, user guides, and ongoing support of best practices.

• Monitor adoption metrics and propose strategies to boost utilization, engagement, and consistency across platforms.

• Analyze marketing workflows and suggest process improvements that minimize manual tasks, enhance accuracy, and enable scalable operations.

• Work alongside the Associate Director of Digital Communications on CRM hygiene, segmentation, campaign tracking, reporting frameworks, and data management projects.

• Maintain dashboards and reports to evaluate campaign performance, lead generation, engagement, website activity, and business development results.

• Convert digital marketing data into actionable insights and recommendations for leadership and internal stakeholders.

• Keep abreast of emerging marketing technologies, AI applications, analytics, automation, and digital trends, including best practices in the AEC industry.

⛳️ Requirements

• Bachelor’s degree in marketing, business, information systems, digital marketing, or a related discipline.

• 5–8 years of experience in digital marketing, marketing technology, platform administration, or marketing systems management.

• Experience in supporting or implementing enterprise systems such as CRM, ERP, project management tools, marketing automation platforms, or enterprise data platforms.

• Familiarity with HubSpot is preferred.

• Experience in supporting change management, technology adoption, training, or enablement initiatives.

• Knowledge of AI-driven marketing tools, workflow automation, digital transformation, and emerging marketing technologies.

• Strong grasp of marketing technology platforms, including marketing automation systems, email marketing tools, content management systems, analytics tools, SEO platforms, and integration technologies.

• Understanding of APIs, data management, integrations, and workflow automation.

• Excellent written and verbal communication skills, with the ability to convey complex information to both technical and non-technical audiences.

• Strong project management, organizational, and time management abilities.

• Capability to work independently while collaborating effectively across teams and various levels of leadership.

🏝️ Benefits

• Generous Paid Time Off

• Paid Parental Leave

• Flexible work schedules available for select positions

• Tenure Awards — Travel Vouchers tailored to your travel preferences

• Competitive Compensation packages

• Annual bonuses, spot bonuses, and peer recognition awards

• 401K match - 1:1 up to 4% of compensation

• Tuition Assistance

• Student Loan Repayment

• Coverage for Paid Licensing / Certification Fees and Renewals

• Financial Incentives for Achieving Licensure

• Employee Referral Programs

• Annual Wellness Reimbursement for wellness-related expenses (Gym memberships, fitness trackers, home gym equipment, etc.)

• Dependent Care Match

• Medical (BC/BS), Dental (Delta), and Vision (VSP) plans

• Family Planning & IVF Benefits

• Pet Insurance options

• Health Savings Account & Flexible Spending Account choices

• Employer-paid LTD, STD, and life insurance

• Metlife Supplemental Benefits offering coverage for accidents, hospitalization, and critical illnesses

• Member Assistance Program (MAP) providing complimentary counseling sessions, legal benefits, financial consultations, and work/life referral services