Senior Product Strategy Advisor

This is a fully remote position, open to applicants in United States.

📋 Description

• Offer expert advice and strategic insights to senior management on content, personalization, and customer engagement strategies.

• Propel the creation of product definitions, capability roadmaps, and solution plans that maximize enterprise investments in content and personalization.

• Assess business opportunities and emerging technologies to define and enhance the content and personalization portfolio.

• Examine market trends, customer expectations, competitive landscapes, and innovations in digital experiences to pinpoint opportunities for both parity and differentiation.

• Create and uphold strategic roadmaps that align business priorities, customer experience objectives, and technology investments.

• Formulate strategies, operational objectives, and governance frameworks for enterprise content and personalization capabilities.

• Spearhead the strategy and implementation of headless and composable content management capabilities throughout the enterprise.

• Establish scalable solutions for modular content creation, content reuse, metadata management, and dynamic content delivery.

• Oversee the implementation of content-as-a-service capabilities that facilitate swift deployment across various channels and customer journeys.

• Collaborate with architecture and engineering teams to ensure content platforms meet enterprise scalability, flexibility, and personalization goals.

• Develop enterprise standards, best practices, and governance models for dynamic content management.

• Shape and deliver personalization capabilities that dynamically adjust content based on customer context, behaviors, preferences, business rules, and AI-driven insights.

• Ensure consistent content experiences across both inbound and outbound customer touchpoints, including web, mobile applications, email, SMS, push notifications, customer portals, and service channels.

• Formulate strategies that enhance relevance, engagement, conversion, adoption, and customer satisfaction through personalized experiences.

• Work in partnership with product, digital, marketing, communications, data, analytics, and CX teams to operationalize personalization at scale.

• Identify opportunities where AI, automation, and advanced analytics can elevate content operations, content creation, governance, targeting, and customer engagement.

• Develop innovative value propositions and feature strategies that strengthen enterprise content and personalization capabilities.

• Evaluate solution alternatives and suggest approaches that balance customer value, business outcomes, technical feasibility, and operational efficiency.

• Lead complex projects through experimentation, piloting, measurement, and enterprise-wide adoption.

• Manage highly visible, cross-functional strategic initiatives that involve multiple business and technology organizations.

• Influence stakeholders at all levels without direct authority to drive alignment, commitment, and execution.

• Analyze complex internal and external business challenges and propose solutions and best practices.

• Act as a trusted advisor and recognized subject matter expert in content strategy, personalization, and digital experience capabilities.

⛳️ Requirements

• Over 7 years of experience in Product Strategy, Product Management, Content Management, Digital Experience, Marketing Technology, Customer Experience, Personalization, or related fields.

• Proven experience in formulating and executing enterprise product strategies and capability roadmaps.

• Extensive experience with content management platforms, including headless CMS, composable architectures, dynamic content delivery, and content operations.

• Experience in supporting omni-channel customer experiences and communications across both inbound and outbound engagement channels.

• Demonstrated ability to assess market opportunities, emerging technologies, customer needs, and business priorities to shape strategy and investment decisions.

• Strong background in leading cross-functional initiatives and influencing executive stakeholders within a highly matrixed organization.

🏝️ Benefits

• Health-related benefits including medical, vision, dental, and well-being and behavioral health programs.

• 401(k).

• Company-paid life insurance.

• Tuition reimbursement.

• A minimum of 18 days of paid time off each year.

• Paid holidays.

• Leaves of absence.