Senior Product Marketing Manager – Commercialization

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and uphold a product taxonomy that categorizes new products, capabilities, and expansions based on risk and opportunity.

• Utilize tiering to determine launch governance levels, ranging from a light working group for smaller items to full executive engagement for significant launches.

• Oversee the entire launch process: strategy and planning, business case development and goal setting, GTM readiness and beta, general availability, post-launch through a 100-day evaluation, and transition into steady-state operations.

• Collaboratively establish product delivery and go-to-market objectives with the Product team for each launch.

• Create a daily and weekly measurement routine that ensures accountability for Product and GTM following the launch.

• Develop and sustain pricing and packaging that aligns with each launch tier.

• Design bundling and expansion pathways that consider account fit, buying group economics, and competitive positioning.

• Collaborate with Revenue Operations and Finance to ensure pricing is accurately reflected in contracts and quotes.

• Create and maintain deal support materials that encompass product rationale, market timing, competitive differentiation, and pricing.

• Provide a completed commercial narrative to GTM Enablement for each launch to aid in representative training and coaching.

• Convert account growth opportunities into priced, packaged offers for current clients.

• Collaborate across Product Management, Data & Analytics, Sales, Client Experience, Revenue Operations, Finance, and executive leadership.

⛳️ Requirements

• 6-8+ years of experience in product marketing, go-to-market strategy, or commercialization within B2B SaaS, with hands-on experience in taking products from pilot to general availability.

• Proven ability to lead launches of varying scales and complexities, from minor initiatives to major cross-functional projects involving senior leadership, with comfort in briefing executives directly.

• Experience in identifying the appropriate buyer cohorts and go-to-market strategies for specific releases, launches, or features.

• Familiarity with packaging or bundling models.

• Experience with pricing input and analysis.

• Strong collaborative experience with Sales, Revenue Operations, and Finance regarding quoting, deal structure, and commercial approvals.

• Experience working with enablement or training teams to translate strategy into field-ready programs.

• Preferred: Background in B2B fintech, financial services SaaS, payments, fraud, risk, or compliance.

• Preferred: Experience in packaging across a multi-product portfolio, including offerings that monetize based on usage or data volume rather than seats or features.

• Preferred: Working knowledge of CPQ systems, Salesforce, and deal desk workflows.

• Preferred: Familiarity with account scoring or expansion-signal models, and the ability to build reusable commercial content templates that can scale across products.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based incentives.

• Comprehensive benefits package including health, dental, and retirement plans.

• Professional development opportunities and support for career growth.

• Flexible work arrangements to promote work-life balance.