Senior Product Marketing Manager

This is a fully remote position, open to applicants in Australia.

📋 Description

• Perform market research and competitive analysis to uncover market trends, competitive positioning, and growth opportunities.

• Become the authority on UpGuard’s products, understanding customer appreciation, and transforming that knowledge into distinct positioning and clear user and buyer personas.

• Create engaging value propositions and messaging that set UpGuard’s products apart in the market and resonate with our target demographics.

• Strategically plan and implement innovative launch campaigns for new products and features, collaborating closely with cross-functional teams including product, sales, and customer success.

• Develop essential sales and marketing materials such as pitch decks, product datasheets, and product-related content.

• Act as a subject matter expert for our Sales and wider Marketing team, representing UpGuard at industry events and conferences.

⛳️ Requirements

• Over 4 years of product marketing experience in B2B SaaS product marketing.

• Experience working on early-stage products and leading early customer discovery efforts.

• A strong passion for engaging with customers and identifying their pain points.

• Ability to engage in discussions with our Product and executive team confidently.

• Willingness to be hands-on; you are eager to kickstart a campaign by creating landing page mockups for designers, producing screen recordings, and sometimes writing your own content.

• Data-driven mindset capable of drawing relevant insights from tools such as Google Analytics, Hubspot, and Mixpanel to inform decision-making.

• We seek someone who not only adapts to change comfortably but is also curious about it—particularly regarding the integration of AI tools that can enhance our workflows.

🏝️ Benefits

• Monthly Lifestyle subsidy: use this for financial, physical, and mental wellbeing (all regions).

• WFH set-up allowance: to ensure you have the right environment to work in, we will assist you in getting set up within your first 3 months at UpGuard (all regions).

• $1500 USD annual Learning & Development allowance: to support your career growth, all team members can expense development opportunities against this allowance (all regions).

• Annual leave: PTO plus two additional UpGuardian leave days to help you recharge.

• 18 weeks paid Parental Leave: available regardless of parenting role (all regions).

• Personal Leave allowance: this includes sick and carer’s leave (all regions).

• Fully remote working environment: although we have physical offices in Sydney & Hobart, attendance is not mandatory (all regions).

• Top spec hardware: all team members will receive high-spec laptops suited for their roles (all regions).

• Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to a personal device security & online privacy protection platform (all regions).

• Generative AI subsidy: UpGuard covers paid subscriptions for all team members to access generative AI tools to enhance their work (all regions).