Senior Product Marketing Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Spearhead and implement global product marketing strategies across various markets and communication platforms.

• Manage the complete project lifecycle of intricate marketing initiatives — from strategic planning and message formulation to launch and post-campaign evaluation.

• Create and execute product positioning, messaging frameworks, communication strategies, unique selling propositions (USP), and points of competitive differentiation that align with business objectives.

• Develop monthly, quarterly, and campaign-specific communication plans that outline priorities, objectives, key messages, target regions, and communication channels.

• Establish and uphold product positioning, target audience profiles, consumer insights, competitive differentiators, and essential messaging.

• Assist with go-to-market launches, strategic business initiatives, and product expansion efforts.

• Organize and implement integrated product marketing campaigns in close collaboration with cross-functional teams.

• Create and oversee the development of marketing and sales collateral, such as product presentations, commercial proposals, one-pagers, key visuals, banners, landing pages, case studies, and other materials.

• Engage in the production and coordination of video content that supports product promotion.

• Work closely with teams from Product, Sales, BizDev, Brand Marketing, PR, Design, Content, Digital, and Regional Marketing.

• Coordinate cross-departmental efforts related to exhibitions, sponsorships, industry events, and award submissions.

• Track marketing performance metrics and KPIs, evaluate campaign effectiveness, and initiate optimization efforts.

• Continually assess competitors, market trends, customer insights, and industry advancements.

• Assist with budget planning, allocation, and optimization activities.

• Maintain project documentation, reporting, and alignment of stakeholder communications.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• Over 5 years of experience in Product Marketing, Marketing Management, Strategic Marketing, or similar roles.

• More than 3 years of experience in B2B tech product marketing across various communication channels.

• Proven project management skills with experience in leading complex cross-functional initiatives.

• Strong grasp of product positioning, communication strategy, go-to-market approaches, and integrated marketing.

• Experience collaborating with multiple stakeholders in fast-paced international settings.

• Excellent strategic thinking coupled with practical execution abilities.

• Exceptional prioritization, collaboration, and organizational skills.

• Proactive attitude, high sense of ownership, and a problem-solving mindset.

• Proficient in English — Advanced level.

• Proficient in Russian — Advanced level.

🏝️ Benefits

• Full-time remote work options along with flexible working hours.

• Private health insurance.

• An additional day off per calendar year.

• Sports benefits.

• Comprehensive Mental Health Program.

• Complimentary online English lessons with a native speaker.

• Generous referral bonus program.

• Opportunities for training, internal workshops, and participation in international professional conferences and corporate events.