Senior Product Marketing Manager

This is a fully remote position, open to applicants in Spain.

📋 Description

• Collaborate closely with and educate Product Managers on defining product value, messaging, and go-to-market strategies, covering everything from competitive positioning to sales enablement materials.

• Work in partnership with product management, engineering, and various go-to-market teams to develop resources that assist customers in evaluating and adopting our products, including reference architectures, implementation guides, and comprehensive product details.

• Take charge of the launch processes for new products and features that are pertinent to targeted buyers.

• Perform internal and customer research to identify pain points, assess competition, and uncover opportunities.

• Instruct go-to-market and sales teams on how to derive value from our offerings: clearly articulate product capabilities and the benefits they provide, deliver training and enablement, and ensure customer-facing teams can effectively engage with customers, partners, and prospects.

• Manage customer lifecycle campaigns (focusing on competitive positioning, retention, and upsell/cross-sell strategies) to strategically influence marketing initiatives and foster growth throughout the entire customer journey.

⛳️ Requirements

• Minimum of 5 years of relevant experience in product marketing, solutions marketing, or product management.

• Proven experience in marketing and selling to a technical audience.

• A strong enthusiasm for open source, cloud-native, and infrastructure technologies.

• Demonstrated capability to undertake complex projects and drive them efficiently from inception to completion.

• Ability to clearly convey the value of technical products to both customers and sellers.

• Experience in autonomously leading product or feature launches, as well as collaborating within a team.

• Comfortable working with a variety of internal and external stakeholders in complex processes.

• Strong product and technical curiosity that translates into clear packaging, positioning, and messaging.

• Proven quantitative analytical skills for assessing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations.

• Excellent writing and communication abilities.

• A high “say-do” ratio when it comes to executing and delivering impactful results.

🏝️ Benefits

• 100% Remote, Global Culture - As a remote-only organization, we unite talent from across the globe, fostering a culture of collaboration and shared purpose.

• Scaling Organization – Engage in meaningful work within a high-growth, continuously evolving environment.

• Transparent Communication – Anticipate open decision-making processes and regular updates across the company.

• Innovation-Driven – Enjoy autonomy and support to deliver exceptional work and explore new ideas.

• Open Source Roots – Grounded in community-driven values that influence our work culture.

• Empowered Teams – A high-trust, low-ego culture that prioritizes outcomes over appearances.

• Career Growth Pathways – Clearly defined opportunities for career advancement and development.

• Approachable Leadership – Transparent executives who are engaged, visible, and relatable.

• Passionate People – Join a team of intelligent, supportive individuals who are deeply committed to their work.

• In-Person Onboarding - We aim for you to thrive from day one alongside your fellow new ‘Grafanistas’ as you learn about our operations and culture.

• Balance is Key - We uphold a global annual leave policy of 30 days per year, with 3 days per year allocated for Grafana Shutdown Days to allow the team to truly disconnect. *We will adhere to local legislation where applicable.