Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage daily go-to-market messaging across products, launches, and campaigns, ensuring a cohesive, contemporary, and results-driven approach.

• Transform product innovations and customer use cases into engaging narratives for various platforms including email, social media, website, landing pages, and sales materials.

• Oversee comprehensive launch and campaign execution across multiple channels, swiftly transitioning from concept to market.

• Collaborate cross-functionally with Product, Sales, Design, leadership, and external agencies to bring campaigns to fruition.

• Establish clear positioning and messaging frameworks for Goodstack’s enterprise and nonprofit offerings.

• Develop and enhance sales enablement resources, customer success stories, and use-case narratives.

• Influence Goodstack’s nonprofit ecosystem positioning and community storytelling in partnership with the Product and Engineering teams.

• Utilize AI tools and workflows to enhance speed, scale, quality, and efficiency in campaign execution within the marketing department.

⛳️ Requirements

• 5-8 years of experience in product marketing, go-to-market, content marketing, or strategic marketing roles, preferably within B2B SaaS, impact technology, or AI-focused companies.

• Proven experience in launching products or integrated campaigns at a rapid pace.

• Outstanding storytelling and messaging skills; able to distill complex products into clear, persuasive customer benefits.

• A strong focus on execution: you take ownership of projects from start to finish, navigate multiple workstreams quickly, and pay attention to detail while maintaining a broader perspective.

• Experience in building and managing integrated campaigns across email, social media, web, and sales channels.

• Strong commercial acumen and the ability to consider both enterprise go-to-market strategies and community/ecosystem narratives.

• In-depth knowledge of AI tools and an AI-centric approach to work. You think in systems, act swiftly, and leverage AI as a significant advantage rather than a luxury.

🏝️ Benefits

• Salary reviews and share options that become a key part of our growth and your share in the company's success.

• Goodstack’s Workplace Giving program.

• Private Health Insurance.

• $300 annual budget to brighten your day.

• $1,200 annual budget for learning and development.

• Access to the Goodstack library.

• Paid days off to volunteer for nonprofit initiatives.

• Paid days to attend conferences.

• A paid day off on your birthday!

• 25 days of annual leave, in addition to paid public holidays.

• Paid sick leave.

• Paid wellness leave.

• Flexible working hours.

• Work-from-home budget upon joining.

• Ecologi Carbon Offsetting.

• … and many more perks.