GTM and Pipeline Programs Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Partnership with Sales and BDR leaders to convert go-to-market priorities into structured, field-ready activation plans that enhance awareness, meetings, and qualified pipeline.

• Lead the planning and execution of field events and webinars, ensuring high-quality delivery, strong attendance, and meaningful engagement with target accounts.

• Activate go-to-market launches and integrated campaigns in the field by coordinating rollouts, customizing messaging, and ensuring cross-functional alignment.

• Manage programs to deliver them on schedule and within budget while upholding high standards for organization, communication, and stakeholder alignment.

• Monitor and report on field marketing performance, including pipeline contribution and sales engagement.

⛳️ Requirements

• 4–7 years of experience in B2B SaaS field marketing, demand generation, growth marketing, or revenue-focused go-to-market roles.

• Proven experience collaborating with Sales teams to drive territory-level pipeline growth.

• Demonstrated ability to plan and execute intricate field events, webinars, and multi-touch programs.

• Strong project management skills and operational rigor; capable of managing multiple events and programs concurrently.

• Excellent communication skills, with the ability to distill and provide clear, actionable updates for Sales and go-to-market stakeholders.

• Familiarity with CRM and marketing systems, including Salesforce, webinar platforms, and event tools.

• Analytical mindset with experience in tracking pipeline contribution, attendance, lead capture, and program ROI.

• Capability to excel in a fast-paced environment and collaborate across different functions.

• Bonus: Experience in health tech, healthcare IT, or enterprise SaaS.

• Bonus: Familiarity with account-based marketing programs, target account lists, or territory-based go-to-market strategies.

🏝️ Benefits

• Comprehensive benefits package available from day one (medical, dental, vision, life, disability).

• 401k plan with a generous company match.

• Unlimited paid time off, sick leave, and volunteer days.

• A creative, inclusive, and enjoyable work environment.

• Opportunities for continuous learning and professional development.