Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop a top-tier product marketing function.

• Define product positioning, messaging, and strategies for market entry.

• Drive significant projects that contribute to the company’s growth.

• Work collaboratively across departments to launch and enhance existing, new, and emerging products within a two-sided marketplace.

• Take responsibility for product launches, activations, and the success of adoption by utilizing KPIs such as product usage, NPS, ARPU, LTV, and the percentage of consistent contributors.

• Perform primary and secondary research on customers and the market.

• Gather and analyze customer feedback to guide enhancements in product, messaging, and market strategies.

• Execute competitive analyses to uncover trends and opportunities.

• Convert customer and market insights into practical growth strategies.

• Identify business prospects, clarify core issues, prioritize solutions, create roadmaps, and design validation tests.

• Craft product positioning, messaging, and communication frameworks.

• Direct go-to-market strategies and establish success criteria for product launches and updates.

• Provide marketing, business development, sales, and customer success teams with knowledge, processes, and materials.

• Monitor, report, and enhance performance utilizing both qualitative and quantitative data.

• Build and oversee large-scale cross-functional projects.

• Prioritize tasks and organize work to meet deadlines while documenting progress.

⛳️ Requirements

• Minimum of a Bachelor's Degree is required.

• Over 5 years of relevant experience as a product marketing manager.

• At least 7 years of total professional experience.

• Strong foundational knowledge in product marketing, including consumer insights, market research, product messaging creation, and go-to-market strategy development.

• Experience in consumer technology companies or two-sided marketplaces.

• A blend of customer empathy, curiosity, data-driven mindset, and creative instincts.

• Strategic mindset with a logical, evidence-based approach to decision-making.

• High sense of ownership.

• Excellent communication abilities, particularly in simplifying complex subjects.

• Proficient at collaborating with cross-functional teams and senior stakeholders.

• Exceptional project management skills, including the ability to prioritize and manage multiple projects and deadlines.

• An MBA or MS in marketing or business is advantageous.

• Certifications in product or customer marketing are a plus.

• Experience with a hypothesis-driven test-and-learn growth approach is beneficial.

• Knowledge in pricing and monetization is advantageous.

🏝️ Benefits

• Competitive compensation.

• Comprehensive benefits to support your current and future needs.

• Flexible paid time off.

• Fantastic perks.

• Opportunity to align passion with purpose.

• Virtual team and remote work environment.