Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the go-to-market strategy for the designated product area, which includes segmentation, cross-functional collaboration, and both quarterly and annual planning.

• Recognize gaps in user, industry, and competitive knowledge and spearhead research to uncover opportunities.

• Manage product positioning and messaging across various segments.

• Collaborate with Product Managers, Product Designers, and Data & Analytics teams throughout the product development process.

• Integrate customer, competitive, and market insights into roadmap discussions to influence product direction and enhance user experiences.

• Promote feature adoption via marketing channels, partnerships, and go-to-market initiatives.

• Evaluate go-to-market effectiveness across product launches and adoption campaigns.

• Identify shortcomings and lead ongoing improvements to the strategy and execution.

• Report to the Director of Product Marketing within the Commercial division.

⛳️ Requirements

• Over 5 years of product marketing experience in B2C within fast-growing companies.

• Proven experience in taking new products or features from concept to launch (0→1), including positioning, go-to-market strategies, and process development.

• Experience in launching new products, business lines, or customer experiences from initial concept to full adoption.

• Background in consumer subscription products, mobile applications, creator/community platforms, sports technology, or consumer technology sectors.

• Capability to transform user insights, market context, and product vision into effective positioning, messaging, and go-to-market strategies.

• Excellent communication, executive presence, and influencing abilities.

• Skill in building trust and managing relationships with internal stakeholders and external partners.

• Comfort in navigating ambiguity and establishing structure in dynamic product environments.

• Data-driven mindset with experience utilizing customer insights, experimentation, and performance metrics.

• Bachelor's degree is mandatory.

• Candidates must reside in the United States; the company is not able to hire in AK, DE, HI, IA, LA, MS, MT, OK, or SC.

• Must be legally authorized to work in the United States.

• Preferred: Experience in sports technology.

• Bonus: In-depth knowledge of basketball.

🏝️ Benefits

• Option to work remotely across the US or from the contemporary office located in Manhattan, NY.

• Unlimited vacation policy.

• Paid volunteer opportunities.

• Technology stipend of $4,000 every two years.

• Work-from-home stipend of $500 annually.

• Monthly stipend for physical, mental, wellness, and learning expenses through Holisticly.

• Monthly lifestyle stipend via Fringe.

• Comprehensive health benefits, including medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.

• Traditional and Roth 401(k) plans administered by Vanguard, with immediate company matching.

• Basic, supplemental, and dependent life insurance coverage.

• Short-term and long-term disability leave benefits.

• Company-sponsored parental leave: up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.

• Family-building benefits offered through Progyny.

• Employee discount at DICK'S Sporting Goods and its family of brands.

• Incentives and equity as part of the overall compensation package for qualifying positions.