Principal Product Marketing Manager

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Develop a comprehensive B2B product adoption strategy for Acrobat Studio and Acrobat Express.

• Analyze user journeys starting from initial intent to subsequent, higher-value tasks and repeated usage.

• Recognize friction points and unmet needs throughout product and customer interactions.

• Create hypotheses, success metrics, and leading indicators to monitor adoption and value realization.

• Leverage qualitative research, behavioral data, segmentation, experimentation, and customer feedback to derive growth insights.

• Identify segments with high potential, associated behaviors, and product adjacencies.

• Construct and direct a test-and-learn agenda encompassing Product, PLG, Lifecycle, Analytics, and Research.

• Shape product strategy, prioritize the roadmap, and guide significant product investments.

• Establish the messaging framework and value propositions for Acrobat’s AI-driven features.

• Guarantee uniform contextual messaging and calls to action across product, lifecycle, campaigns, and customer experiences.

• Coordinate cross-functional senior teams around adoption opportunities, priorities, and success metrics.

• Create frameworks, insights, and procedures to further the product adoption strategy across Acrobat.

⛳️ Requirements

• Over 10 years of experience in Product Marketing, Growth, Product Management, or a related domain.

• Extensive experience in B2B SaaS or productivity software.

• Proven history of defining and implementing product adoption, engagement, or growth strategies for complex products with multiple applications.

• Strong customer focus with the ability to transform qualitative and quantitative insights into product and go-to-market strategies.

• Knowledge of product-led growth, lifecycle journeys, experimentation, segmentation, and behavioral analytics.

• Capability to influence product roadmaps and senior team members without direct authority.

• Exceptional critical thinking skills and a robust execution focus.

• Excellent storytelling and communication abilities.

• Experience in navigating highly matrixed organizations and aligning diverse teams towards shared goals.

• Interest in AI and a clear perspective on the influence of generative AI on knowledge work, collaboration, and business productivity.

• BA/BS degree or 10+ years of Marketing experience or equivalent practical background.

🏝️ Benefits

• Base salary ranging from $145,400 to $261,150 annually.

• Annual Incentive Plan (AIP) for short-term incentives.

• Certain positions may qualify for a new hire equity award.

• Comprehensive benefits programs.

• Accessibility accommodations available during the recruiting/application process.

• Protections under Equal Employment Opportunity laws.