Senior Product Marketing Manager

📋 Description

• Spearhead the creation of clear, engaging, and distinct product messaging, positioning, and proof points rooted in thorough customer, vertical, and global market insights—setting a benchmark for the wider marketing team.

• Act as the organization’s leading subject matter expert (SME) on Billtrust’s value propositions, core capabilities, competitive landscape, and target buyer personas, transforming complex insights into actionable marketing strategies.

• Design and implement extensive marketing plans that enhance market awareness, customer engagement, and product adoption across significant segments and verticals.

• Take ownership of the complete execution of go-to-market (GTM) initiatives for major product launches and updates, ensuring alignment throughout the customer lifecycle in close collaboration with Revenue Marketing and Product Management.

• Propel Billtrust’s thought leadership strategy by generating high-impact content across various formats, including webinars, whitepapers, websites, video series, and event programming to enhance brand authority and market presence.

• Define and manage the sales enablement strategy by developing and sustaining a top-tier suite of sales tools (pitch decks, solution guides, competitive battlecards, FAQs, ROI calculators) that expedite the sales cycle and convey the vision and value of Billtrust products.

• Mentor and provide strategic direction to junior product marketing team members, promoting skill development and enhancing the overall team output.

⛳️ Requirements

• 6–9 years of experience in B2B product marketing within SaaS, with a necessary background in fintech, payments, or accounts receivable software.

• Proven history of independently owning and executing full-cycle GTM strategies for complex B2B products, resulting in measurable impacts on pipeline and revenue.

• Outstanding communicator—capable of translating complex product capabilities into compelling narratives for diverse audiences, including C-suite executives, sales teams, and customers.

• Demonstrated ability to collaborate cross-functionally and influence without authority among Sales, Product, and Marketing stakeholders.

• Strong analytical mindset with the capacity to synthesize market, competitive, and customer data into strategic recommendations.

• Proven proficiency with AI tools as an integral part of daily Product Marketing Management workflows, including hands-on experience with Claude or similar LLMs for research synthesis, content development, and strategic analysis.

🏝️ Benefits

• Comprehensive health coverage

• Competitive retirement

• Generous PTO and parental leave

• Flexible work options

• Meaningful investment in your professional development