Product Marketing Manager

📋 Description

• Take charge of Pursuit's positioning, messaging, and narrative across all segments—from initial contact to closed deals and advocacy.

• Cultivate and sustain a comprehensive understanding of our Ideal Customer Profile (ICP): their identity, interests, challenges, and the reasons Pursuit succeeds (and fails).

• Oversee and execute pricing strategies in close collaboration with Sales and Go-To-Market teams.

• Collaborate closely with Sales to develop battle cards, communication strategies, one-pagers, and competitive intelligence that effectively boost the sales pipeline.

• Lead product launches from start to finish, coordinating with product, sales, and customer success teams to introduce new features to the market with clarity and impact.

• Create and implement content programs that showcase Pursuit's expertise at the intersection of AI and public-sector Go-To-Market strategies, including thought leadership, case studies, webinars, and more.

• Utilize AI tools to enhance efficiency: from research and persona development to content creation and campaign refinement.

• Measure your efforts. Define success metrics, monitor them, and adapt strategies based on data insights.

⛳️ Requirements

• At least 4 years of product marketing experience in a SaaS environment, demonstrating a proven ability to generate measurable impact at scale.

• Proven capability to build initiatives from the ground up: creating category narratives, launch playbooks, enablement programs, rather than merely contributing to them.

• Proficiency with AI tools in a marketing context (e.g., using large language models for research, persona development, content drafts, and competitive analysis) and a drive to explore this frontier further.

• Exceptional written communication skills: able to distill complex products into concise, compelling statements and transform customer stories into significant sales drivers.

• Experience working directly with sales teams and managing the feedback loop between real-world market conditions and marketing outputs.

• Strong analytical instincts: you understand which metrics are crucial and are willing to eliminate underperforming strategies.

• Action-oriented mindset; you do not wait for perfect information and thrive in fast-paced environments where speed is a competitive advantage.

🏝️ Benefits

• Make a meaningful impact: Our mission focuses on enhancing government services for the benefit of every citizen.

• AI-First environment: Work at the convergence of AI, programmatic marketing, and data-driven growth.

• Supported by top investors: Join a highly ambitious, well-funded startup.

• Pioneering Innovation in Public-Sector Engagement: Lead and implement innovative, high-impact projects that transform how businesses connect with public-sector opportunities.

• Opportunities for personal growth: You’ll face challenges daily; your development will be accelerated.