Product Marketing Manager – Aesthetics

📋 Description

• Act as the subject matter authority for the Aesthetics segment, cultivating a thorough understanding of buyer personas, various practice types, workflows, challenges, and value drivers.

• Take ownership of Aesthetics-specific positioning and messaging, ensuring that the commercial narrative utilized by Sales accurately reflects buyer needs, outcomes, and proof points.

• Collaborate with product-focused Product Marketing Managers and the Product team to guarantee that Aesthetics segment considerations are effectively represented in product positioning, launches, and enablement efforts.

• Provide Product Marketing inputs for designated launches, ensuring segment readiness through comprehensive, timely deliverables that align with the standard GTM process and Internal Enablement Briefs (IEBs).

• Work closely with Sales, Sales Enablement, and Learning & Development to create and sustain high-quality Aesthetics enablement, which includes core messaging, talk tracks, proof points, and buyer-centric materials.

• Manage win/loss insights for the Aesthetics segment, contributing to a standardized win/loss process and leveraging insights to enhance messaging and enablement effectiveness continuously.

• Participate in enablement audits to identify outdated assets, critical gaps, and opportunities to streamline and strengthen Aesthetics sales materials.

• Keep an eye on market and competitive trends affecting Aesthetics practices, bringing forth insights that inform positioning, enablement, and commercial strategy.

• Assist in strategic market initiatives (e.g., flagship events, seasonal messaging refreshes) by ensuring that Aesthetics narratives are prominently represented and aligned.

• Undertake additional responsibilities as assigned based on business requirements.

⛳️ Requirements

• Minimum of 3 years of product marketing experience.

• Experience in a SaaS company.

• Bachelor’s degree in business, marketing, or a related field.

• Excellent written communication abilities, with the skill to create engaging messaging for both technical and non-technical audiences.

• Strong presentation capabilities, comfortable presenting to internal teams and external stakeholders.

• Exceptional collaboration and interpersonal skills to work effectively with cross-functional teams.

• Experience in close partnership with Sales and Sales Enablement teams.

🏝️ Benefits

• Generous annual bonus opportunity

• 401(k) with Employer Match

• Flexible Time Off: take time off as needed without concern for available hours

• 11 paid holidays

• Your Day Your Way - Celebrate a day of cultural or social significance to you

• Insurance: Choice of Medical, Dental, and Vision plans

• Health Savings Account with employer match

• Flexible Spending Account

• 100% Company-Paid Parental leave (after 6 months with the company)

• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance

• Nextech Luminary Peer Recognition Program

• Wellness Program including discounts on medical premiums

• Employee Assistance Program with free counseling sessions available

• Corporate Discounts on Retail, Travel, and Entertainment