Senior Product Marketing Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take ownership of positioning, messaging, and value propositions across critical segments and use cases, translating AI-driven features into clear customer advantages.

• Drive go-to-market (GTM) strategy for significant launches and strategic initiatives from initial planning to adoption.

• Perform customer research, win/loss analysis, competitive analysis, and segmentation.

• Transform research insights into actionable recommendations.

• Collaborate with Growth and Lifecycle Marketing to enhance activation, adoption, conversion, retention, and expansion.

• Utilize data to measure impact.

• Create sales narratives, battlecards, customer stories, and enablement materials.

• Relay Sales feedback back to Product and Marketing teams.

• Represent the voice of the market during product discussions.

• Assist in evaluating market opportunities and areas for investment.

⛳️ Requirements

• 6+ years of experience in product marketing, ideally in SaaS, B2B software, productivity tools, or document technology.

• Demonstrated ownership of positioning, messaging, and GTM strategy, including launching new products or major capabilities.

• Strong understanding of SaaS customer journeys from acquisition to expansion.

• Excellent skills in customer research, market analysis, and competitive intelligence.

• Solid commercial judgment and comfort with data.

• Experience collaborating with Product, Sales, Growth, and other cross-functional teams.

• Ability to work independently within a distributed, international organization.

• Exceptional written and verbal English communication skills.

🏝️ Benefits

• Flexible working environment with options for in-person, remote, and hybrid work.

• Performance-based bonus system.

• Stock options.

• Access to courses, conferences, and learning resources.

• Opportunities for career growth and internal mobility.

• Health coverage.

• Wellness programs and access to fitness options.

• Quarterly company-wide Mental Health Days.

• Flexibility for parents.

• airSlate Junior Club for children.

• Company-wide family days.

• Pet-friendly workplace culture.

• Charitable initiatives through the airSlate Care program.

• Employee donation matching.