Senior Product Marketing – Growth Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the product marketing roadmap by identifying opportunities for innovation, renovation, and growth within oral care categories.

• Convert consumer insights, behavioral data, and market trends into practical product opportunities.

• Create product briefs, business cases, and financial models to support new product launches and portfolio decisions.

• Collaborate with R&D to guide concept validation through voice-of-customer research, testing, and iteration.

• Ensure all innovations align with Larineco’s brand positioning, subscription model, and long-term growth strategy.

• Establish clear, differentiated product positioning, claims, and value propositions.

• Oversee the development of messaging frameworks, naming, and storytelling across the product portfolio.

• Create and maintain a centralized library of product assets, including copy sheets, FAQs, claims, and sales materials.

• Ensure the consistency and adaptability of product narratives across all channels such as site, email, paid media, social, and PR.

• Work with Brand and Creative teams to present product stories in an engaging, customer-centric manner.

• Lead the comprehensive go-to-market (GTM) strategy and execution for new product launches, category expansions, and seasonal campaigns.

• Develop integrated, cross-channel launch plans that encompass eCommerce, lifecycle, paid media, organic, influencer, and PR.

• Create seasonal GTM toolkits, which include product briefs, line narratives, trend points of view, hero product strategies, and channel-specific messaging.

• Own and manage the GTM calendar, ensuring alignment among Marketing, Creative, and Commercial teams.

• Monitor launch performance and optimize strategies based on data and insights.

• Lead customer research initiatives to identify needs, motivations, and barriers.

• Conduct ongoing competitive analysis and category tracking.

• Synthesize qualitative and quantitative data into clear, actionable insights.

• Serve as the voice of the customer across product, marketing, and leadership teams.

• Collaborate with Content and Creative teams to generate educational and conversion-focused content for landing pages, product detail pages, email and lifecycle campaigns, and blog and SEO content.

• Ensure all content aligns with product messaging and brand voice.

• Assist in translating complex oral care science into clear, engaging, and accessible narratives.

• Develop strategies to enhance customer engagement, loyalty, and advocacy.

• Work with Customer Experience teams to collect feedback and enhance products.

• Support influencer, community, and ambassador programs to amplify product storytelling.

• Define and monitor KPIs related to product launches and lifecycle performance.

• Compile regular reports on product performance, campaign effectiveness, ROI, and revenue impact.

• Utilize insights to continuously refine product strategy, messaging, and GTM execution.

• Analyze product-level performance to identify opportunities for optimizing pricing, bundling, merchandising, and lifecycle strategies.

• Collaborate with eCommerce and Growth teams to enhance conversion rates, average order value (AOV), subscription retention, and lifetime value (LTV).

• Support merchandising strategies across digital storefronts and subscription flows.

• Serve as the central connector among Product, R&D, Brand, Growth, and Operations.

• Lead cross-functional initiatives to ensure seamless execution and alignment.

• Present product strategies, insights, and performance updates to leadership.

• Build strong relationships with internal teams and external partners.

⛳️ Requirements

• 5–8+ years of experience in product marketing, brand marketing, or category management, preferably in DTC, subscription, or CPG.

• Strong experience in product launches, positioning, and lifecycle management.

• Profound understanding of consumer behavior, retention, and subscription models.

• Analytical mindset with a proven track record of using data to inform decisions.

• Exceptional storytelling and communication skills.

• Experience in collaborating cross-functionally with R&D, creative, and growth teams.

• Ability to function both strategically and tactically in a fast-paced environment.

• Bonus Qualifications:

• Experience in oral care, personal care, wellness, or health brands.

• Familiarity with regulated claims and science-backed products.

• Background in subscription or membership-based businesses.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.

• Employee discounts on products and services.