Senior Product Manager – New Products

This is a fully remote position, open to applicants in Turkey.

📋 Description

• You will be part of the New Products team, spearheading strategic 0→1 initiatives from start to finish. Your initial focus will be on the major giving sector, which represents one of the most significant revenue potentials in nonprofit fundraising. Major donors, constituting the top 1–5% of contributors, account for 60–90% of revenue for large nonprofit organizations, a substantial market that remains largely underserved by digital fundraising solutions.

• You will be working with a portfolio rather than a single product; while the major giving initiative is your starting point, your responsibilities will encompass the wider New Products portfolio.

• Your success in this position will be evaluated based on the quality of decisions made and the speed of learning rather than the volume of output or short-term adoption rates.

• Transform existing market research into a concise, written investment thesis for the initiative.

• Identify any missing data — such as pricing intelligence, willingness to pay, integration challenges, and donor and gift-officer behavior — and gather it through primary interviews, secondary research, and analysis of the vendor landscape.

• Ensure there is a single source of truth for the initiative: thesis, decision log, and learnings.

• Progress from thesis to validated hypothesis using working prototypes.

• Develop prototypes independently using AI tools — such as clickable flows, interactive demos, and scripted agents — and refine them within days.

• Validate through three loops each cycle: with major donors and their advisors, with enterprise nonprofits (gift officers, CFOs, CRM owners), and with internal teams (Sales, CSM, Partnerships).

• Document every validation cycle in a written decision memo that includes explicit kill criteria.

• Rigorously evaluate transactional versus SaaS versus hybrid pricing against evidence of willingness to pay.

• Establish the unit economics: take rate, ACV, gross margin, and CAC payback.

• Present a refined and defendable model to leadership.

• Collaborate with PMM, CSM, and Sales on positioning and pilot pricing strategies.

• Share ownership of the customer advisory pipeline for the initiative.

• Provide GTM with the necessary resources: one-pagers, demos, and pricing rationale.

• Report weekly progress in the New Products communication channel.

• Maintain decision logs and summaries of learnings.

• Document and eliminate ineffective ideas in writing — ensuring no unproductive concepts remain.

• Mentor adjacent POs and PMs within New Products on discovery rigor, decision-making, and writing skills — elevating standards across the portfolio.

⛳️ Requirements

• A minimum of 8 years in product management (or 6 years in product plus 2 years in a related role such as engineering, design, or data), including at least 2 years focused on 0→1 or new product line initiatives, rather than feature optimization.

• Experience in launching a new product line or business model that previously did not exist, preferably in B2B SaaS, fintech, or payments.

• Conducted in-depth enterprise customer discovery — engaging with 5 or more decision-makers per cycle, not limited to user interviews.

• Responsible for a revenue model: involved in pricing experiments, unit economics, and validation of willingness to pay.

• Comfortable serving as the sole point of accountability for an initiative that currently has no team.

• Naturally AI-savvy. You don’t just utilize AI for drafting documents — you create clickable prototypes, interactive demos, and lightweight validation tools independently using contemporary AI tools. You can deliver a testable prototype within days. AI is integrated into your discovery process, not treated as a separate productivity tool.

• Comfortable working within a portfolio rather than focusing on a single product. The major giving initiative will be your first assignment; should validation invalidate the thesis, you will take on the next strategic initiative within New Products.

🏝️ Benefits

• 31 days of leave.

• Fully covered telemedicine plan.

• Assistance with home office setup: the company supports the purchase of furniture (office chair, desk, monitor) and other items for a comfortable workspace.

• English language learning courses.

• Opportunities for relevant professional development.

• Access to a gym or swimming pool.

• Co-working options available.

• Flexibility of remote work.