Senior Product Manager – New Products

This is a fully remote position, open to applicants in Armenia.

📋 Description

• You'll be joining the New Products team to spearhead strategic initiatives from inception to completion.

• Your initial focus will be in the major giving sector, which represents one of the largest revenue potentials in nonprofit fundraising.

• Major donors, comprising the top 1–5% of contributors, provide 60–90% of revenue for enterprise nonprofits, a substantial market that lacks adequate digital fundraising solutions.

• You will be part of a diverse portfolio rather than a single product; while the major giving initiative will be your starting point, your role encompasses the wider New Products portfolio.

• Your success in this position will be evaluated based on the quality of your decisions and the speed of your learning, rather than the volume of output or immediate adoption rates.

• Refine the thesis: Transform existing market research into a concise, written investment thesis for the initiative. Identify any missing data and acquire it through primary interviews, secondary research, and vendor analysis. Keep a consolidated record for the initiative: thesis, decision log, and learnings.

• Transition from discovery to delivery: Evolve from thesis to validated hypothesis by creating working prototypes. Develop prototypes independently using AI tools and iterate them within days. Validate in three cycles each time: with major donors and their advisors, with enterprise nonprofits, and with internal teams. Document every validation cycle as a written decision memo with clear kill criteria.

• Manage the revenue model: Evaluate transactional versus SaaS versus hybrid pricing against evidence of willingness to pay. Develop the unit economics: take rate, ACV, gross margin, CAC payback. Present a refined, defensible model to leadership.

• Construct the go-to-market narrative: Collaborate with PMM, CSM, and Sales to establish positioning and pilot pricing. Co-manage the customer advisory pipeline for the initiative. Provide GTM with essential materials: one-pagers, demos, and pricing justifications.

• Foster transparency and elevate the team: Share weekly updates in the New Products channel. Maintain decision logs and summaries of learnings. Document unsuccessful ideas in writing and guide other POs and PMs in New Products on rigor in discovery, decision-making, and writing skills.

⛳️ Requirements

• A minimum of 8 years in product management (or 6 years in product plus 2 years in a related field such as engineering, design, or data), with at least 2 years dedicated to 0→1 or new product line development — not just feature optimization.

• Experience in launching a new product line or business model that previously did not exist, preferably in the B2B SaaS, fintech, or payments sectors.

• Conducted in-depth enterprise customer discovery — engaging with 5 or more decision-makers per cycle, beyond simple user interviews.

• Responsible for a revenue model: pricing experiments, unit economics, and validation of willingness to pay.

• Able to take full accountability for an initiative even without a dedicated team at the outset.

• Naturally adept with AI. You don’t just utilize AI for drafting documents; you create clickable prototypes, interactive demos, and practical validation tools yourself using advanced AI technologies. You can deliver a testable prototype within days. AI is integral to your discovery process, not merely a separate efficiency tool.

• Comfortable working within a portfolio context, rather than focusing on a single product. The major giving initiative will be your first responsibility; if validation disproves the thesis, you will pursue the next strategic initiative within New Products.

🏝️ Benefits

• 31 days of paid time off.

• Fully covered telemedicine plan.

• Home Office Setup Assistance: the company provides help with purchasing office furniture (such as a chair, desk, and monitor) and other items to create a comfortable workspace.

• English language learning courses.

• Opportunities for relevant professional education.

• Access to gym or swimming pool facilities.

• Co-working space availability.

• Flexible remote working options.