Senior Product Manager, Monetization & CRM

This is a fully remote position, open to applicants in Poland.

📋 Description

• Establish and lead the CRM product strategy.

• Develop and manage the product roadmap for lifecycle monetization and CRM-driven advertising capabilities.

• Discover new avenues to monetize Fandom’s first-party audience signals across various lifecycle channels.

• Create strategic frameworks that align lifecycle engagement with advertiser value and foster long-term revenue growth.

• Oversee intricate cross-functional initiatives that involve Product, Engineering, Data, Sales, and Ad Operations.

• Foster alignment among stakeholders to deliver scalable lifecycle monetization solutions.

• Serve as a pivotal product leader connecting technical teams with revenue organizations.

• Design and enhance CRM-enabled products that facilitate sponsored lifecycle campaigns, audience activation, and personalized engagement.

• Spearhead integrations across marketing platforms like Iterable, Braze, or other similar lifecycle marketing systems.

• Establish systems for audience segmentation, signal enrichment, and campaign targeting.

• Utilize experimentation, analytics, and data science to optimize product performance and validate product hypotheses.

• Introduce new monetization capabilities that expand Fandom’s advertising platform and provide unique offerings for advertisers.

• Identify ways to unlock new revenue streams through lifecycle engagement and audience intelligence.

• Continually enhance lifecycle monetization capabilities to maximize fan engagement and advertiser return on investment.

⛳️ Requirements

• 6–10+ years of experience in product management, preferably within advertising, marketing technology, CRM platforms, or consumer engagement products.

• Strong expertise in lifecycle marketing, audience engagement, CRM platforms, or ad-supported digital media sectors.

• Demonstrated ability to establish product strategy and lead complex, cross-functional initiatives.

• Experience in building or scaling products related to audience segmentation, personalization, targeting, or marketing automation.

• Exceptional analytical skills, with a background in utilizing experimentation, cohort analysis, and behavioral data to guide product decisions.

• Proven experience collaborating closely with engineering teams to deliver scalable technical products.

• Outstanding communication and stakeholder management capabilities, with the ability to influence both technical and business teams.

• Capacity to work independently in ambiguous settings and drive initiatives from strategy to execution.

🏝️ Benefits

• Entry Salary = 202,000 PLN

• MacBook Pro and all necessary work equipment provided

• Complimentary access to numerous popular online courses and books sponsored by the company

• Stock options available for employees

• Company swag packages

• Cafeteria Benefit Program (including private medical care, gym membership, shopping/wellness bonuses, etc.)

• VTO (Voluntary Time Off) – one day off each quarter for volunteer work with non-profits

• Regular team bonding events

• Flexible work hours and time-off

• Employee Interest and Hobby Groups supported by the company

• Open, dynamic, and fan-focused international work environment