Senior Product Manager, ECOMMERCE

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the complete P&L for Dutch's ecommerce operations, encompassing both prescription and non-prescription products — establishing targets, monitoring performance, and fostering accountability for revenue, margin, and profitability.

• Actively identify the most valuable opportunities for product sales — analyzing market signals, platform data, and customer requirements — then determine what is necessary to pursue these opportunities and drive cross-functional execution for successful delivery.

• Define and refine the product assortment strategy for both prescription and OTC categories — balancing pet health relevance, commercial viability, and brand trust.

• Keep a close watch on market trends, competitor actions, and emerging product categories to ensure Dutch remains a leader in the field.

• Collaborate closely with Dutch's AI team to develop a personalized product recommendation engine based on our EMR data and insights from veterinarians — crafting experiences that no traditional retailer can replicate.

• Establish the data inputs, recommendation logic, and feedback mechanisms necessary to present the right products to the right pet parents at the optimal time.

• Promote a data-driven culture within the commerce business: leverage analytics to prioritize initiatives, test hypotheses, learn, and iterate swiftly.

• Oversee the complete reimagination of Dutch’s product storefront — from initial concept to final execution — working closely with our Creative Director, UX Lead, and Engineering team to create an experience that is both vet-credible and commercially viable.

• Lead the merchandising strategy: curate and manage product collections, design promotional calendars, and take an integrated approach to how categories, bundles, and campaigns synergize to enhance conversion and encourage repeat purchases.

• Define and implement effective selling mechanisms for Rx and OTC — including subscriptions, auto-refills, bundles, vet-recommended collections, and promotional offers — ensuring a cohesive experience that feels personalized rather than transactional.

• Manage the conversion funnel and continuously optimize through ongoing testing and refinement.

• Oversee the data management that brings products to life and develop a strategy for storing and maintaining metadata for our offerings.

• Manage the lifecycle of the product catalog — from onboarding to performance assessments and decisions on sunset phases.

• Continuously seek out trending new products, emerging brands, and category innovations that align with the needs of our pet parents.

⛳️ Requirements

• 7+ years of experience in product management within ecommerce, marketplace, or consumer product sectors — with a proven history of driving substantial revenue growth, ideally in a startup environment.

• Proven experience in managing a P&L and achieving margin and profitability objectives, beyond just top-line figures.

• Strong data proficiency: you can interpret data, challenge assumptions, and translate it into decisions and actionable recommendations.

• Experience collaborating cross-functionally with product, design, engineering, and data science teams to develop and launch products.

• Strong commercial instincts — capable of identifying market opportunities, crafting business cases, and executing plans to capitalize on them.

• Exceptional drive and self-motivation: you establish ambitious objectives, hold yourself accountable, and find ways to succeed.

• Persistent curiosity — you consistently ask questions, seek the next advantage, and learn rapidly.

• Experience in pet, health & wellness, or subscription ecommerce sectors.

• Background in working with AI/ML-driven personalization or recommendation systems.

• Experience leading a redesign of a storefront or marketplace from concept to launch.

• Familiarity with vendor negotiations, wholesale purchasing, or marketplace supplier management.

• Experience in startups or high-growth companies where adaptability and speed are crucial.

🏝️ Benefits

• Health, Dental, and Vision Insurance

• Life and Disability Insurance

• Flexible PTO

• Mental Wellbeing Options

• Robust Holiday Schedule

• Retirement savings plan

• Growth Opportunities

• Significant growth trajectory — you will have the opportunity to build something impactful at scale, right now.

• True ownership: you will define, build, and grow this business. Real authority, real accountability, real upside.

• Unique data advantage: Dutch's EMR and vet-recommendation dataset serves as a competitive moat that is difficult for others to replicate.

• A mission that resonates: we are genuinely enhancing the health and happiness of pets and the families who care for them.

• A collaborative, high-caliber team that moves quickly, engages in robust discussions, and delivers with care.