Senior Product Go-To-Market Manager

This is a fully remote position, open to applicants in Florida, +6 more states.

📋 Description

• Collaborate with Product, Marketing, Sales, Commercial Operations, Customer Experience, and other teams to oversee comprehensive launch planning in Jira, ensuring alignment and execution throughout the organization.

• Utilize our launch framework to orchestrate cross-functional go-to-market initiatives, encompassing positioning, messaging, enablement, and execution planning. Work closely with Product, Marketing, Sales, and Customer Success to achieve successful launches that stimulate adoption, revenue growth, and enhance customer satisfaction.

• Analyze win/loss data, Gong conversations, customer feedback, and market trends to refine product positioning, uncover opportunities, and bolster go-to-market strategies.

• Create compelling product positioning and unique messaging for key buyer personas while ensuring new capabilities align with our overarching solution narrative.

• Provide Sales, Account Management, and Customer teams with the training, resources, pricing guidance, sales plays, and enablement materials required to confidently introduce solutions to the market. Lead commercial campaign launches and track performance across targeted initiatives.

• Monitor key performance indicators through SFDC, Gong, Pendo, and other tools to assess campaign effectiveness, pipeline growth, product adoption, and customer engagement.

• Develop and implement go-to-market strategies that drive growth, identify new opportunities, enhance commercial processes, and establish scalable methods of working that promote long-term success.

• Continuously advance GTM strategies based on customer insights, market feedback, product evolution, and performance data to ensure ongoing commercial success.

⛳️ Requirements

• Over 4 years of experience in product management, product strategy, or product marketing with responsibility for GTM strategy and orchestration—preferably in B2B SaaS, information services, or regulatory/sustainability technology.

• Extensive GTM expertise focused on sales enablement and driving growth: Should possess a solid understanding of the product management/product launch process, sales enablement best practices, and the B2B software sales process. A proven history of crafting and executing high-impact GTM strategies that resulted in product adoption, market expansion, or revenue growth. Understands how GTM strategy applies to the daily activities of Commercial teams.

• AI and commercial technology proficiency: Strong familiarity with essential (or similar) technologies including Claude, Jira, SFDC, Pendo, and Gong.

• Project and stakeholder management: Robust project management abilities to handle complex projects and facilitate execution across teams.

• Communication: Outstanding written and verbal communication skills to effectively engage with various stakeholders.

• Analytical skills: Strong market sensing capabilities. Ability to analyze data, identify trends, and make decisions based on data.

• Leadership and influence: Exceptional collaborator with the capacity to lead and inspire cross-functional teams. Must be adept at aligning stakeholders around a common vision while fostering accountability.

• Experience in a rapidly growing mid-sized software or data company is highly regarded.

🏝️ Benefits

• Health, dental, and vision insurance

• Life insurance and disability coverage

• Open PTO and parental leave

• 401(k) plan with company matching

• Employee assistance program

• Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness)