Senior Product Analyst – Data & Integration

This is a fully remote position, open to applicants in California.

📋 Description

• Collaborate with Marketing, Sales, Data Operations, Engineering, and Enterprise Data teams to establish business capabilities supported by Salesforce, Data360, Marketing Cloud, and custom platforms.

• Facilitate discovery sessions to determine customer, engagement, operational, and behavioral data needs.

• Specify business logic, data requirements, and integration patterns for data capture, transformation, activation, and sharing.

• Convert business objectives into requirements, user stories, process flows, functional specifications, and data mapping documents.

• Work alongside Engineering and Enterprise Data teams to create scalable and reusable integration patterns.

• Establish business rules that govern customer and engagement data assets.

• Serve as a liaison among Sales, Marketing, Data Operations, and Engineering teams.

• Enhance AI-enabled solutions by connecting and optimizing customer, engagement, and operational data.

• Partner with Product Managers on product roadmaps and enterprise data and integration capabilities.

• Assess processes and identify areas for automation and operational efficiency.

• Develop and maintain process maps, functional requirements, user stories, acceptance criteria, and integration specifications.

⛳️ Requirements

• Bachelor’s degree in Business, Information Systems, Computer Science, Data Analytics, or a related field, or equivalent experience.

• Over 5 years of experience in leading business analysis, product analysis, or solution analysis within Salesforce or enterprise CRM ecosystems.

• Proficiency with Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Data360.

• Familiarity with customer data platforms such as Segment.

• Strong knowledge of enterprise customer data, data integration, identity resolution, APIs, event-driven architectures, and modern integration patterns.

• Expertise in requirements gathering, business process analysis, stakeholder facilitation, process modeling, and user story development.

• Comprehensive understanding of customer data governance, data quality, and business data stewardship.

• Exceptional communication and influencing abilities.

• Salesforce Business Analyst Certification or Salesforce Administrator Certification is preferred.

• Salesforce Data Cloud (Data360) Consultant Certification is preferred.

• Salesforce Agentforce Certification is preferred.

• Experience with MuleSoft or other enterprise integration platforms is preferred.

• Background in supporting enterprise AI initiatives, intelligent automation, or customer data activation strategies is preferred.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401k

• PTO/paid sick leave

• Employee stock purchase plan

• Inclusive workplace culture

• Equal opportunity employment