Senior Principal Portfolio Marketing Specialist – Data & Analytics Services

This is a fully remote position, open to applicants in India.

📋 Description

• Formulates detailed marketing strategies and initiatives for products and/or product lines to establish, enhance, or differentiate product positioning within the competitive landscape.

• Generates thought leadership materials and whitepapers that bolster the product's positioning.

• Assists in the creation and implementation of a value proposition and messaging strategy for products within their portfolio.

• Translates the technical positioning of the product into essential market messages, positioning materials, and sales tools ahead of a new product launch.

• Communicates product propositions to clients and internal stakeholders, including sales and consulting teams.

• Evaluates the competitive landscape and identifies the unique competitive advantages of the company’s products compared to competitors.

• Leads market positioning initiatives and activities related to products, effectively positioning both the company and the product in the marketplace.

• Develops client marketing/reference materials such as datasheets, case studies, videos, and testimonials.

• Produces product presentation content that highlights the unique selling points, features, and benefits of the product or solution.

• Collaborates with internal teams to define and create the necessary communication, training, and other resources that empower the sales force to promote a specific product.

• Determines the content for and oversees the development of client materials, sales tools, marketing initiatives, and sales programs.

• Influences the creation of product go-to-market strategies, initiatives, and campaigns to generate awareness, interest, and demand for the product.

• Monitors and tracks the success of the program using scorecards or dashboards that reflect the relevant metrics.

• Conducts product comparisons for new product initiatives and enhancements to existing products while assessing product relevance in light of evolving market conditions and client dynamics.

⛳️ Requirements

• Bachelor’s degree or its equivalent in Business, Marketing, Communication, or a related field.

• Extensive experience in a product marketing role, ideally within the high-tech sector.

• Proven experience in launching new high-tech products and effectively communicating their benefits.

• Demonstrated ability to manage complex projects and execute marketing strategies.

• Significant experience working with ICT solutions.

• Strong project management experience.

• Considerable background in software or technology B2B product marketing.

• Proven track record of launching new technology products or solutions.

• Extensive experience in conducting market analysis, developing market messaging, and conveying benefits.

🏝️ Benefits

• Equal Opportunity Employer.

• Global culture that values diversity.

• A workplace free from unfair discrimination and harassment.