Senior Principal, Marketing Strategic Finance – Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in strategic discussions regarding expenditure distribution and pacing between the Finance and Marketing leadership teams.

• Collaborate with Financial Operations to monitor Marketing media and production budgets, providing insights for strategic allocations.

• Create a KPI framework for marketing channels and campaigns, while setting and tracking KPI targets, OKRs, and efficiency objectives.

• Formulate ROI calculation methodologies in conjunction with Data Science and Research, leading comprehensive campaign reviews that consider both qualitative and quantitative effects.

• Address weekly reporting requirements from the Marketing and Hosting organizations, in addition to conducting quarterly reviews of campaign performance.

• Perform in-depth analyses of business trends and variance drivers, independently conducting data extraction, analysis, visualization, and presentation.

• Collaborate with Marketing, Product Marketing, and Hosting leadership to devise strategies and enhance business performance.

⛳️ Requirements

• Over 15 years of pertinent business and analytics experience.

• Technical proficiency in financial analysis and modeling, with SQL experience being preferred.

• Capability to work effectively and influence across various functions.

• Excellent communication skills tailored to audiences with varying levels of analytical expertise.

• Proficient presentation skills (Google Docs, Keynote, Excel) and a solid understanding of current social media platforms.

🏝️ Benefits

• This position may also qualify for bonuses, equity, benefits, and Employee Travel Credits.