Senior Performance Marketing & Growth Manager – E‑commerce

This is a fully remote position, open to applicants in Germany.

📋 Description

• Complete responsibility for the digital growth of CAPULET Jewelry.

• In charge of the entire paid growth sector at CAPULET — overseeing everything from the initial concept to scalable revenue generation.

• Full ownership for revenue across Meta and Google platforms.

• Emphasis on expanding the CAPULET shop rather than merely focusing on individual campaigns.

• Total accountability for the setup, structure, management, and scaling of all Meta and Google Ads campaigns.

• Management of budget and Return on Ad Spend (ROAS).

• Quick, data-informed decision making.

• Involvement in tracking, data processing, and analysis.

• Proficiency with: Meta Business Manager, Google Ads, GA4, GTM, Conversion API, Google Search Console.

• Ongoing performance enhancement.

• Identification of growth levers and potential bottlenecks.

• Aggressive scaling of high-performing campaigns.

• Creation of ad concepts, hooks, and ideas.

• Close collaboration between creative efforts and performance metrics.

• Rapid iteration of ads based on data insights.

• Utilization of AI for analysis, creative modifications, and accelerated decision-making.

• Ideally, developing straightforward workflows and automations — including the design of custom Claude agents.

⛳️ Requirements

• Several years of experience in performance marketing, Conversion Rate Optimization (CRO), and scaling in e-commerce, with a focus on growth and conversion.

• Proven success in managing scaled accounts.

• Experience with Shopify is an advantage.

• Deep knowledge of all pertinent tracking tools.

• Understanding of how creatives function as a performance lever.

• Familiarity with attribution tools is a plus.

• Experience with Claude and other AI tools.

• Self-sufficient, strategic thinker with a genuine growth mindset.

• Strong aesthetic sense, along with an appreciation for branding and luxury lifestyle.

🏝️ Benefits

• Permanent full-time role with competitive compensation.

• Flexible/mobile working options, including remote work possibilities (even from abroad).

• Company pension and retirement contributions.

• Direct collaboration with the founder.

• Emphasis on responsibility rather than micromanagement.

• Flexible workation models available.

• Commitment to sustainability — CAPULET embodies honest values, fair production, and conscious growth.

• Creative autonomy.

• Discounts on CAPULET jewelry and special offers for friends and family.