Senior Performance Creative Strategist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Oversee the creative strategy and messaging for various paid social accounts, managing the process from initial brief to final execution.

• Perform data-driven research to optimize messaging and briefs continuously, utilizing insights from advertising platforms and competitor analysis.

• Create high-impact creative concepts based on consumer insights and platform dynamics.

• Craft compelling copy and frameworks that shape perception and enhance performance.

• Work collaboratively with design, editing, and media buying teams to ensure cohesive creative execution.

• Guide and mentor junior creatives, fostering their growth in execution quality and strategic thought.

• Clearly present creative concepts and directions to both clients and internal teams with confidence.

• Convert performance metrics and qualitative feedback into actionable creative enhancements.

• Remain informed about emerging trends, cultural shifts, and innovative creative formats that drive results.

⛳️ Requirements

• Outstanding writing skills, particularly in short-form, digital-first content, supported by a relevant portfolio.

• A blend of strategic and creative thinking, equally reliant on intuition and data insights.

• A comprehensive understanding of consumer behavior, platform algorithms, and effective brand storytelling.

• Proven experience in creating performance-driven creative work that leads to tangible business outcomes, along with the ability to analyze performance data for creative adjustments.

• Strong leadership and communication capabilities, able to motivate creative teams.

• A passion for mentoring others and enhancing collective work quality.

• A curious mindset, self-starter attitude, and a genuine enthusiasm for crafting ideas that resonate emotionally.

• Proficiency in written and spoken English is essential.

• Background in performance creative and a data-centric creative methodology.

• An impressive portfolio that highlights your strategic thinking, copywriting, and performance-oriented creativity across short-form and visual-centric content.

• Ability to analyze performance data to guide creative adjustments (experience with MotionApp is advantageous).

• Experience collaborating with diverse teams in fast-paced settings.

🏝️ Benefits

• Unlimited Time Off & Sick Days

• Flexible working hours

• Fully remote opportunity (with the potential to work from any location)

• Significant potential for professional growth!