Creative Lead

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Create an engaging creative vision that aligns with the strategic priorities of the Country Content Strategy Lead and Country Manager.

• Collaborate effectively with local Marketing, SEO, and Community teams.

• Transform country and regional strategies into campaigns that are relevant to local audiences.

• Promote the adoption of AI in production and content innovation, supporting new product formats and emerging trends to keep creative outputs innovative and competitive.

• Supervise the development of content, including design kits, campaign documents, creator briefs, and in-house production as necessary.

• Collaborate with Freelance Copywriters and/or AI-generated content to ensure that the copy is culturally appropriate and adheres to our best practice standards for writing.

• Curate and frame content editorially for marketing initiatives, showcases, and seasonal calendars to enhance local relevance.

• Actively identify content gaps and curate assets that reflect strategic priorities and uphold creative excellence.

• Oversee quality control for all content outputs, ensuring compliance with brand guidelines and maintaining high standards for visual and messaging quality.

• Develop and maintain a comprehensive understanding of local culture, consumer behavior, and design trends to guide content direction and strategy.

• Conduct foundational content research to ensure that creative and editorial outputs are aligned with strategic objectives and cultural nuances.

• Provide cultural expertise to scale content, ensuring authenticity and relevance in the local market across AICG, partnerships, and creators.

• Advocate for hyperlocal design perspectives in collaboration with cross-functional teams.

⛳️ Requirements

• A Bachelor's degree in Design, Marketing, Communications, or a related field.

• Demonstrated experience in creative leadership roles, preferably with an international, regional, or market-level focus.

• A robust portfolio that showcases outstanding design work and content campaigns reflecting cultural resonance and local user needs.

• Experience working with cross-functional teams (SEO, Growth, Marketing, Product).

• Exceptional communication, stakeholder management, and storytelling abilities.

• A results-driven mindset that balances creative innovation with business and user objectives.

• Experience managing freelancers and/or creators, with an emphasis on quality and alignment.

• Comfortable in a fast-paced, evolving environment with a willingness to experiment.

• Fluent in both Urdu and English.

🏝️ Benefits

• Flexible work arrangements.

• Professional development opportunities.