Junior Creative Strategist

This is a fully remote position, open to applicants in Hong Kong.

📋 Description

• Content Creation Leadership: Spearhead the generation of captivating ads across various channels by leading the conceptualization, copywriting, scripting, and directing of eye-catching videos and visuals.

• Enhance Creative Output: Amplify creative production by taking ownership of content and asset velocity objectives, while establishing and executing AI-driven content systems.

• Formulate Growth Strategies: Create playbooks, user-generated content frameworks, innovative formats, and testing strategies to unlock new avenues for growth.

• Analyze and Optimize Performance: Assess metrics such as ROAS, CTR, hook rates, and thumbstop rates to guide weekly creative enhancements.

• Cross-Functional Leadership: Exhibit leadership across functions by collaborating with Product, Marketing, Video, and Customer Experience teams to ensure cohesive and effective creative integration.

• Innovate with Artificial Intelligence: Leverage AI to accelerate processes in creative ideation, copywriting, and production workflows.

• Customer Journey Mapping: Design strategic customer personas and content that align with critical stages of the marketing funnel and brand objectives.

⛳️ Requirements

• 2-5 years of experience in creative strategy, content creation, or performance-related roles.

• Proven experience in scaling creative content within a high-growth consumer brand (bonus points for utilizing AI in this process).

• Highly organized, operating at a rapid creative pace, and thriving in dynamic, bottom-up team environments.

• Passion for storytelling balanced with a results-driven mindset, possessing a sharp eye for branding, detail, and copy.

• Ability to view all creations through the lens of our customers, ensuring our messaging resonates effectively.

• Proficiency in English is required.

🏝️ Benefits

• Impact: Your contributions will have a direct effect on business outcomes and brand affection.

• Team: Become part of a team composed of grounded, ambitious, and kind individuals who are dedicated to our mission.

• AI-Native: Daily use of AI tools is essential and expected as part of your role.