Senior Performance Ad Designer, Editor – Direct Response, E-commerce

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Perform extensive advertising research, transforming raw assets, user-generated content (UGC), AI-generated materials, and product footage into high-performing Meta Ads from the ground up.

• Evaluate creative effectiveness using Motion or similar analytics platforms independently of media buyers.

• Identify underperforming ads by analyzing metrics such as Hook Rate, Hold Rate, Outbound CTR, and CPA.

• Conduct competitive analysis to uncover emerging trends and styles by exploring platforms like Facebook Ad Library and TikTok Creative Center.

• Develop cohesive, high-converting static and video advertisements from raw footage and UGC.

• Design engaging visual and auditory hooks for the initial 3 seconds of ads to enhance viewer engagement.

• Edit with a dynamic style to ensure viewer retention across social media feeds.

• Create dynamic text overlays and captions for clear narratives, even when audio is muted.

• Implement impactful sound design and blend AI voiceovers with background music.

• Quickly iterate winning ads to generate variations and counteract ad fatigue.

• Leverage modular templates and asset libraries for consistent branding while expediting the production process.

⛳️ Requirements

• 5 to 10+ Years of Professional Experience: A demonstrated, verifiable history in direct-response video ad production and e-commerce marketing (experience with agencies or 8-figure+ DTC health/wellness brands is preferred).

• Elite Data & Motion Fluency: You must possess expertise in using Motion (or similar tools) for creative reporting. You communicate the language of performance marketing seamlessly and base design choices on business metrics, not just visual appeal.

• Direct Response DNA: You have a deep understanding of consumer psychology, pattern interruptions, and the specific factors that drive ad conversions.

• Software Mastery: Advanced proficiency in Adobe Premiere Pro, After Effects, and CapCut desktop is essential. Familiarity with AI audio/video tools is also required.

• Speed & Precision: You are exceptionally efficient. You know all the keyboard shortcuts, work at an impressive pace, and refuse to compromise visual quality for speed.

• Portfolio Requirement: Your reel must highlight fast-paced, direct-response social media ads with significant text overlays, UGC integration, and compelling hooks. (Cinematic videos or non-DTC content will not be accepted).

🏝️ Benefits

• 100% REMOTE

• $50 birthday bonus

• $200 testimonial bonus

• $500 entry monthly raffle

• NO TRACKER. NO PROBLEM